I recently finished reading “No Bullshit Social Media,” by Erik Deckers and Jason Falls. In full disclosure, Jason sent me a free copy of his new book on social media, but I would have bought it anyway. It is that good.  I read quite a few social media books, and I  have never found one I would consider to have been a waste of my time. All the authors come at it from different directions and bring different examples. This book stood out to me because: A. I have studied Jason’s lessons enough in Exploring Social Media, that I know he’s a marketing and public relations...

By David Scott, vice president of Business Development for PureDriven David originally wrote this post for Minnesota and Wisconsin business newspaper Business North. We are republishing it here with permission. As I travel around Minnesota the state speaking to businesses about their websites and use of social media, I often find that they never considered what precisely they were attempting to accomplish with their website. There often is no clear notion of the target online customer, or a plan for moving those website or social media visitors through a sales funnel to ultimately convert...

I’ve been spending the last few weeks diving into what is sure to be the newest and best social media platform of 2011 – Google+ (AKA Google Plus) I will eventually post a review of the tool itself, but will wait until the public at large is invited to join in. For now it’s a beta test only, and there is not an official option yet for businesses to use the tool. By the way, if you want an invitation to the service, connect with me at gplus.to/garmoe. The new service takes the best aspects of Facebook and Twitter and builds something far better. I can easily imagine that one day...