How your industrial manufacturing company can use the Internet to grease the sales funnel

Sometimes internet marketing strategies can be perceived as untested and hence ineffective method for companies outside of retail to get customers. But that is not really the case, not at all. In fact even seemingly more traditional industries like manufacturing (that have long sales cycles and require customized orders) have a lot more to gain from using internet marketing, and particularly inbound...
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Posted in Campaigns, Inbound Marketing

Is your marketing stuck in 1998?

New-Years-Glasses-1998 It’s 1998. A gallon of gas costs $1.15, Nokia is the most popular mobile phone, and an investigation has just been launched into claims of an extramarital affair by president Clinton. Movies like the Titanic and Armageddon...
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Posted in Inbound Marketing

When is it Time to Let the Experts Take Over Your Social Campaign?

Social emdia expert -Business -MarketingIf you’re familiar with Facebook at all, then you may already know that advertising using the website is pretty simple. It’s made even easier when you find the right ad-management app to use in...
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Posted in Social Media

Bring on the “Wow!” How to Communicate Value on your Hotel Website

 (Case Study Beacon Pointe) By David Scott and Daisy-ree Quaker David Scott, our PureDriven VP of Business Development travels a lot. Last year he racked up about 70,000 miles on the road, and stayed in various hotels approximately 78 nights last year. There wasn’t a hotel terror that he has not seen or lived through. “I’ve seen a lot of hotels, motels and resorts. No terror surprises me...
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Posted in Web Strategy

8 Points to Tackle in Creating a Social Media Strategy

It was a classic northern Minnesota mid-winter morning: cold and snowy. Nonetheless brave marketers, business owners, and social media enthusiasts braved the elements and trekked up to the St. Scholastica campus for January’s Social Media Breakfast Twin Ports (SMBTP) meeting. The presenter, WestmorelandFlint’s Kathryn Gritzmacher, a marketing strategist and project manager, led the group through...
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Posted in Social Media Breakfast Twin Ports

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