How To Earn Business Benefits From Social Media
Posted by Patrick on May 7th, 2012 at 5:00 am to Benefits of Social Media
Two kinds of business benefits from social media
Start by dividing potential social media results into two categories:
Those you know help propel your business forward and build brand awareness, but not in a way that exactly equates to a precise financial return
Those results that translate into an actual dollar figure
Business benefits from social media not clearly measurable in cash:
Listening to customers and prospects in order to get unfiltered input into what your audience wants to buy, or what they think of your products, or products from competitors, all of which helps you improve...
What You Need To Know About Facebook’s Timeline
Posted by Patrick on March 26th, 2012 at 2:26 pm to Facebook
On March 30, 2012 Facebook will switch (or switched if you are reading this after March 30, 2012) your Facebook page to the new timeline format. If you want to upgrade your page prior to that, you can do so today by navigating to the page you are an administrator on, and Facebook will walk you through the steps.
At the end of this post you can see an information graphic that explains all you need to know about the new format.
Here are seven strategic aspects to consider, given these changes.
Businesses that are not in a niche that naturally garners a lot of discussion on Facebook must no...
The Four Critical Reasons Why You Shouldn’t Treat Facebook As Your Blog
Posted by Patrick on February 6th, 2012 at 4:24 pm to Blogging for Business, Facebook
Often businesses ask us if we can use Facebook instead of creating a blog (which is simply a website that is updated frequently). It’s cheaper, and a whole lot less hassle.
Here’s why I don’t advise using Facebook as a primary blogging platform any longer than you must:
1. Your Facebook page doesn’t gather any search engine optimization value from Facebook (so Google doesn’t rank it higher in search results if you post often on the page).
A major reason for blogging is so eventually when people type in words like “looking for a home in Duluth” or “Duluth...
Why Video and Pictures Matter In Marketing Your Minnesota Business Online
Posted by Patrick on January 13th, 2012 at 3:19 pm to Video, search engine optimization
In this Ski-lift Soliloquy by David Scott, VP of Business Development at PureDriven you will learn:
Three reasons you should use video and pictures as part of your online content marketing mix:
1. It helps your business get ranked higher in Google – part of search engine optimization
2. It gets the attention of your clients better than just text, and helps hold their attention
3. It allows your business to stand out from your competition more effectively
Five Factors To Consider When Creating An Online Strategy
Posted by Patrick on December 25th, 2011 at 5:04 am to Uncategorized
By David Scott, vice president of Business Development for PureDriven
David originally wrote this post for Minnesota and Wisconsin business newspaper Business North. We are republishing it here with permission.
As I travel around Minnesota the state speaking to businesses about their websites and use of social media, I often find that they never considered what precisely they were attempting to accomplish with their website. There often is no clear notion of the target online customer, or a plan for moving those website or social media visitors through a sales funnel to ultimately convert...
