Your website should produce trackable revenue for you, not just display pretty pictures of what you build. Online lead generation is the art of bringing people interested in your products to your website. It requires creating a lot of useful content that speaks to everyone at various stages of the buying process, but is far less expensive than having a salesperson making cold calls all day long.
Many manufacturers either want their websites to sell products to their end consumers, or at least their distributors, a process called electronic commerce, or e-commerce. Creating websites that make shopping easy and quick is something we specialize in. Unlike many Web development companies, however, we also specialize in doing the marketing that brings those customers to your online store.
Web presence is the term for taking a holistic view of your online approach, like stepping back and viewing the entire assembly line of online marketing. This includes social media channels, search engine optimization efforts, and paid online advertising. All these elements drive people to your website, and you then slowly sell to those visitors with quality content on the website, coupled with e-mail marketing to convert visitors into qualified leads that your sales staff can close deals with.
Based along the shore of Lake Superior in the Northern Minnesota town of Two Harbors, a half-hour north of Duluth, PureDriven represents a new type of Web marketing company focused on driving Web traffic online.