Digital marketing is always changing. While well-known social media platforms continue to grow and change to meet the needs of their users, new ad platforms and social networks pop up to challenge them. This year’s biggest additions to the core lineup of digital marketing platforms are Snapchat and Spotify. I know you’re thinking, “Snapchat and Spotify aren’t new!” You’re right, of course; but with the awesome new features they’ve released, these two established platforms are changing how small businesses can achieve big business results.
Snapchat ads have been around for a while, but they were only open to those with large budgets. Small businesses and those without multi-million dollar budgets were exiled to using only Geofilters inside of Snapchat; as a local marketing tool, they weren’t a viable option for most businesses and franchises. However, Snapchat has recently introduced a new system for advertisers and business owners who have a much smaller budget. Now they can create animated ads within Snapchat, tailor them to fit their brand, and promote them on Snapchat. With over 300 million Snapchat users monthly, advertisers can target specific locations and demographics they want to reach. It’s a great option for many businesses and franchises.
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Spotify’s brand new self-serve ad platform makes it easier than ever for businesses to reach their audience through digital radio. Marketers choose their demographic, their location (DMA), attach an ad image and send in their script all in one place. Spotify even takes care of the voiceover and music for you free of charge! Of the 159 million active users, over 50 percent are eligible to receive ads (some users opt-in to buy Spotify Premium to avoid ads).
The easier social media platforms make it for agencies and business owners to market for themselves through options like self-serve ad platforms, the more marketing choices there will be in the future. This will lead to greater competition between platforms and better prices for all.
Have a great rest of the quarter!
Marketing Coordinator of PureDriven