Ways To Use Video Marketing For Growth

Young woman is creating a video in front of the video camera and smiling

Ways To Use Video Marketing For Growth

One thing that we cannot ignore is the power of video! Considering that approximately 60 % of consumers prefer to watch content, instead of reading it, the power of video marketing becomes apparent. It’s never been more affordable to create one. There are many ways in which you can use a video to grow your small business.



Here are great some great idea to get your video marketing off to a good start.

Implant A Video On Your Landing Page

The majority of small businesses will invest in online advertising. Improving landing page leads is always a matter of concern, but with a video, this is relatively easy.

Studies have shown that a video placed on your landing page can increase your conversation by 80%. This is because the content is engaging and it encourages people to watch. What you have to bear in mind is that this video should not automatically play.

All the benefits can be eliminated simply by showing a video that obnoxiously plays the moment the customer lands on the page.

Reach Your Customers On Their Mobile Units

This is the new way of reaching over half your audience who don’t have the time or inclination to read a long sales pitch. This is important to remember! It means traditional forms of communicating are quickly falling by the wayside. People don’t have time to read a long blog post on the small screen of a Smartphone.

The best way to get around this is to use video. A video can say up to 10,000 words for every 1,000 words written down. It’s the easiest way to communicate a lot of information in a short space of time.

Show Your Product In Action

Showing your product in action is easy. Combine it with a story to make it more engaging and spread it around as part of your next branded campaign. Only having three or four stock photos on a screen can make it difficult to imagine how your product can come in handy. A video can provide people with some insight into what your product actually does and how it should be used. This will also save you a lot of unnecessary customer service questions.

Use Video To Go Interactive

Engaging your customers is the key to growing any business. There’s nothing worse than having a huge list of email addresses on your newsletter platform and none of them respond to you. Making your video’s interactive is a great way to engage your customers.

You can do this in many ways. Choice-based videos, where people can follow your product along, are always popular. You can also organize events via live streaming.

For example, one popular way of ensuring engagement is to organize a live Q&A session. You will talk for a little while, answer some questions, and then take comments from the floor. The reason why this is so effective is that customers feel like they’re a part of something.

Small Teasers To Build Anticipation

All businesses will come across a period where they’re going to have a long gap between releases. This is okay. The big danger you have is running into a situation where your customers are no longer responding to you. They’ve forgotten who you are and what you’re offering.

A short teaser video can keep them amped up about your latest product. It doesn’t have to be a long video. It can be as short as a few seconds. This can get people talking again and prevent your company from getting stale.

Last, But Certainly Not The Least – Don’t Come To Rely On Video

No matter what, you have to remember that you can’t afford to rely on video. It’s a great way of encouraging people to get interested in your company. However, the best companies mix in a video, with other forms of content. If you keep producing the same type of content, you’re only going to bore your target market.

Mix it up a bit! The video’s with images and written content to get the most from your videos.


Video content is the most engaging type of content available today. It is going to continue to build momentum and audiences will be looking for it more in 2017. Now you can appeal to a greater range of people.


Ready to get started with video? Check out our friends at AnimatedSocial!

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