The Importance of Web Presence

Business man creating his website

The Importance of Web Presence

 

The days of people pulling out the bulky, printed copy of the Yellow Pages to find your business are gone and they won’t be returning.


This is the era of technology, if people can’t find it on the web they might not find it in person. We can boost our storefront over the internet, while at the same time boosting the sales we are showcasing. Online shopping has reached an all-time. The last thing you want to do is miss out on revenue simply because of not having a webpage.

 

The digital age has invented and reinvented exciting and revolutionary ways to make it relatively simple for small businesses to put their professional feet forward and compete with bigger businesses. It all begins with a compelling small business website.


If you have been on the fence about whether implementing a small business website is a good decision, now is the time to break through the inertia of inaction.

My goal is to help you to overcome your objections and help you position your small business for success.


Website Benefits for your Small Business

  1. Business Credibility


A study performed by Verisign reported that 84% consumers believe that small businesses with websites are more credible than ones without an online presence. To take it one step further, the study also concluded that 65% of consumers consider a company branded email to be more credible than a generic email account such as Gmail, Outlook.com, AOL, or Yahoo mail.


If all your competitors have websites and your business doesn’t, who do you think looks more credible? 

 

2. Business Discoverability


9 out of 10 consumers rely on the internet to locate and evaluate local goods and services. The 54% that have developed their business website, benefit from a clear advantage when considering discoverability.

Redshift Research found in 2015 that 59 percent of very small businesses (made up of one to five people) didn’t have websites. Of those, 12 percent had Facebook pages.


With over 3.5 billion Google searches occurring each day, your customer could be seconds away from locating and patronizing your small business. Business websites allow potential customers to access your business and learn about your products and services 24/7.

  1. Relatability


The ability to relate to a defined audience and build relationships is a game-changing benefit of creating and maintaining a small business website. Using your site to tell a story about you and your business begins the relationship.

 

Consumers are more likely to visit your website to learn about your business than they are to pick up the phone and call. Replying to emails and social media comments is a great way to build trust and personalize your small business experience.

Understanding your audience and how your product or service could provide a benefit to their lives continues to strengthen the relationship.

  1. Flexibility


While your business may still have a need for printed advertising materials, these items tend to be costly, especially when they need to be updated. In today’s world consumers expect to see fresh marketing campaigns and information on a continuous basis. Small business websites make that possible.

 

  1. Business Sales Tool


Although a small business website serves many purposes, the main objectives are:


~To inform


~To engage


~To convert


The most effective ways to use a business website to this end is to provide high-quality information and learn about who your audience is. Small business websites allow for the automation of the sales process and for sales to be converted at a much higher rate than traditional sales methods.

  1. Market Expansion


The ability to expand the market of a small business is one of the most lucrative benefits of creating a small business website.

Regardless of their geographical locations, the people who visit your website are there because they have expressed an interest in what your business offers. Use that to your advantage.

  1. Web Presence Analytics


Using your small business website as a marketing and analytics tool will provide real-time data about the following:


~Demographics of your website visitors


~How visitors find your site


~The number of monthly/weekly/daily visitors to your website

 

~Which website pages are most visited


~How many pages visitors access per visit


~How much time they spend on each page


~How frequently visitors return to your website


Having a website for your business is a “must have” and not just a “nice to have” element of being in business. Not having a website puts your business at a competitive disadvantage. 

Make sure your online presence is all that it can be. Again, there are cost-effective ways to look like you really know what you are doing. Looking established will set you apart right from the start.

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