Small Business Tag

One of the best tools that a business owner can use online is Facebook.  Facebook connects you to a countless amount of people that can see what your business has to offer.  While many businesses do have a Facebook page, not all of them utilize it to its full capacity. Three easy steps can really bolster your Facebook presence and get more likes and ideally...

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clicking on the purchase button of a smartphone.

Have you ever been browsing the web and then a banner advertisement shows some product you were looking at earlier?  This is called display remarketing, and it is how many e-businesses get customers back into their website. Display remarketing allows businesses to get a second shot at getting customers to buy their products.  You may be asking, how does this work? It’s quite simple when...

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Instagram is a photo sharing application primarily used on mobile devices. Users can post their own photos, like other users photos, and comment on photos.  The app has gained a bunch of popularity and is one of the most used apps on mobile devices. So one of the questions you may ask is, “How can I use this app to grow my business and get...

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Young man working late into the night at his home office desk

Segmenting your market for growth is so crucial to help carve out a new corner of the market. A business performs a market analysis to identify its customers along with their various needs and wants. A critical aspect of a market analysis is finding the market growth rate, which refers to the rise in sales among your customer base over a given period of time....

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Man reading business plan at night and checking his watch

  If you are not already convinced of your need for a business plan, let me give you a bit of info concerning one. A business plan conveys the organizational structure of your business, including titles of directors or officers and their individual duties. It also acts as a management tool that can be referred to regularly to ensure the business is on course with meeting...

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Two people are at a table across from each other about to have a job interview

  Exit Interview! What is that? Who does that and what is it for anyway? They are totally outdated and for bad managers anyway! So, is the exit interview a dinosaur destined for the tar pits? Not hardly, especially considering the challenges small-business owners face staying connected to their employees.   How valuable the exit interview is to all parties greatly depends on the skill of the interviewer,...

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Man reading business plan at night and checking his watch

  Hey, are you busy? If you are like the rest of us, you are. Everybody’s busy! Because we’re all so busy, management of our time is one of the most important skills to have and one of the hardest to master and implement.   After doing research and asking experts, there are good management tips that are easy to implement.   Make a Calendar Making a calendar is the...

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  Core competency: essentially what a business does well that distinguishes it from other businesses. Now, this is a very general core competency definition. However, a broad definition is necessary as the term moves into general usage and is applied to businesses of all sizes. The original definition applies only to large businesses.   In The Core Competence of the Corporation (1990), they describe core competence as...

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  Businesses fail every day, and they fail for reasons that are repeated over and over again. Fear can make you question what you're doing and why you're doing it. It can cause you to over plan, and never take the first step. It also can eat away at your confidence, and eventually, leave you feeling incapable of taking action.   Three of those reasons are:   You...

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