Millennials Tag

A group of students sit on a step and talk while using a laptop

Millennials are the most difficult generation to market to yet. Millennials consist of one fourth of the world’s population, that’s three times the size of Generation X and they spend $200 billion annually, making them major leaders in purchasing power. There’s some important things to know about millennials, especially in the U.S.- they’re more racially and ethnically diverse than any other generation in American history; in fact,...

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