Microcultures Tag

College students smiling and looking at a robot

What are Microcultures?   Culture affects every aspect of business in some way, often without us even realizing until we’re put into an environment significantly different from our normal culture.   Every consumer belongs to multiple cultural groups, and this effects their purchasing decisions a lot more than most would realize. There are many different microcultures such as ethnic culture, religious culture, generational culture, national culture, regional culture and...

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