Marketing Tag

A group of students sit on a step and talk while using a laptop

Millennials are the most difficult generation to market to yet. Millennials consist of one fourth of the world’s population, that’s three times the size of Generation X and they spend $200 billion annually, making them major leaders in purchasing power. There’s some important things to know about millennials, especially in the U.S.- they’re more racially and ethnically diverse than any other generation in American history; in fact,...

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One of the best tools that a business owner can use online is Facebook.  Facebook connects you to a countless amount of people that can see what your business has to offer.  While many businesses do have a Facebook page, not all of them utilize it to its full capacity. Three easy steps can really bolster your Facebook presence and get more likes and ideally...

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clicking on the purchase button of a smartphone.

Have you ever been browsing the web and then a banner advertisement shows some product you were looking at earlier?  This is called display remarketing, and it is how many e-businesses get customers back into their website. Display remarketing allows businesses to get a second shot at getting customers to buy their products.  You may be asking, how does this work? It’s quite simple when...

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What are Twitter ads? You may see different kinds of ads on Twitter such as promoted tweets, promoted accounts, and promoted trends. A promoted tweet is exactly as it sounds, choosing one of your current tweets and promoting it. By doing this it allows you to engage beyond your core followers and reach more of your target audience. The promoted tweets show up in user’s...

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While surfing the web you may notice that there are a lot of advertisements that show up.  Whether they are video ads, banners, or pop-ups, people have found out a way to bypass advertisements.  Software that blocks these advertisements is called Adblock. While blocking advertisements is convenient for users, there is another side to the issue.  When people use Adblock, they are hurting businesses and...

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Instagram is a photo sharing application primarily used on mobile devices. Users can post their own photos, like other users photos, and comment on photos.  The app has gained a bunch of popularity and is one of the most used apps on mobile devices. So one of the questions you may ask is, “How can I use this app to grow my business and get...

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Young man working late into the night at his home office desk

Segmenting your market for growth is so crucial to help carve out a new corner of the market. A business performs a market analysis to identify its customers along with their various needs and wants. A critical aspect of a market analysis is finding the market growth rate, which refers to the rise in sales among your customer base over a given period of time....

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 As a good marketer knows, you have to keep an eye on the future to stay ahead of the curve on new trends, emerging marketing channels, and other fresh ideas to deliver brand messages. 2016 is in the past, and we are rapidly speeding through 2017, so I want to drop a few marketing strategies in your lap to help your small business succeed. Mobile-Centric...

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If you’re a small business owner, you’ve almost certainly heard the words “Search Engine Optimization” before. It’s no longer enough to have a website where potential and returning customers can find your location and hours, or even order from you directly—you need to make sure your site is doing the best it can to reach the top of the search rankings. This is SEO 101. Appearing...

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