Marketing Strategy Tag

clicking on the purchase button of a smartphone.

Have you ever been browsing the web and then a banner advertisement shows some product you were looking at earlier?  This is called display remarketing, and it is how many e-businesses get customers back into their website. Display remarketing allows businesses to get a second shot at getting customers to buy their products.  You may be asking, how does this work? It’s quite simple when...

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What are Twitter ads? You may see different kinds of ads on Twitter such as promoted tweets, promoted accounts, and promoted trends.   A promoted tweet is exactly as it sounds, choosing one of your current tweets and promoting it. By doing this it allows you to engage beyond your core followers and reach more of your target audience. The promoted tweets show up in user’s...

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While surfing the web you may notice that there are a lot of advertisements that show up.  Whether they are video ads, banners, or pop-ups, people have found out a way to bypass advertisements.  Software that blocks these advertisements is called Adblock.   While blocking advertisements is convenient for users, there is another side to the issue.  When people use Adblock, they are hurting businesses and...

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Instagram is a photo sharing application primarily used on mobile devices. Users can post their own photos, like other users photos, and comment on photos.  The app has gained a bunch of popularity and is one of the most used apps on mobile devices. So one of the questions you may ask is, “How can I use this app to grow my business and get...

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Person is eating breakfast and analyzing their data on a tablet

  As you take off into your Marketing Research, I want to start this by sharing the words of the Great William Bill of Wealth Design Group LLC in Houston. He says, "Failure to do market research before you begin a business venture or during its operation is like driving a car from Texas to New York without a map or street signs. You have to...

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Expect the best, plan for the worst and prepare to be surprised ~ Denis Waitly The implications of any potential change will differ from business to business. To assess implications for your business, there are a number of questions you may consider. Naturally these would include what is the likelihood of change and what is the likely pace of change. There are also questions that are more...

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Financially there’s a lot at stake for retailers during the holidays. It’s no surprise retailers are asking, "At what point do I begin my holiday promotions? How do I avoid pushing the limits of good taste and try shoppers' patience?" It is common to think that the moment Halloween ends is the unofficial start of the holiday season, but that is not what the shopper is...

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C.F. Kettering once said, “Making accurate predictions of the future is a difficult, if not an impossible task, however the process of forecasting can be valuable.” In some cases, clear trends or changes can be predicted with confidence and where that is not the case, looking into the future helps identify potential risks and opportunities. History teaches that there will be events – significant events –...

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