Digital Marketing Tag

Group of teenagers sitting on stairs and looking at a tablet

The adoption of social media vastly changes the way brands and consumers interact with one another. Traditional marketing is still relevant, but social media marketing is becoming a must-have for all companies in a technologically expanding and innovative world.   Traditional Marketing   Traditional marketing focuses on push messaging, or in other words, one-way communication delivered to the target audience using a lot of television/print/radio to reach a mass...

Read More

One of the best tools that a business owner can use online is Facebook.  Facebook connects you to a countless amount of people that can see what your business has to offer.  While many businesses do have a Facebook page, not all of them utilize it to its full capacity. Three easy steps can really bolster your Facebook presence and get more likes and ideally...

Read More
clicking on the purchase button of a smartphone.

Have you ever been browsing the web and then a banner advertisement shows some product you were looking at earlier?  This is called display remarketing, and it is how many e-businesses get customers back into their website. Display remarketing allows businesses to get a second shot at getting customers to buy their products.  You may be asking, how does this work? It’s quite simple when...

Read More

What are Twitter ads? You may see different kinds of ads on Twitter such as promoted tweets, promoted accounts, and promoted trends.   A promoted tweet is exactly as it sounds, choosing one of your current tweets and promoting it. By doing this it allows you to engage beyond your core followers and reach more of your target audience. The promoted tweets show up in user’s...

Read More

While surfing the web you may notice that there are a lot of advertisements that show up.  Whether they are video ads, banners, or pop-ups, people have found out a way to bypass advertisements.  Software that blocks these advertisements is called Adblock.   While blocking advertisements is convenient for users, there is another side to the issue.  When people use Adblock, they are hurting businesses and...

Read More

Instagram is a photo sharing application primarily used on mobile devices. Users can post their own photos, like other users photos, and comment on photos.  The app has gained a bunch of popularity and is one of the most used apps on mobile devices. So one of the questions you may ask is, “How can I use this app to grow my business and get...

Read More
What's New In Digital Marketing March 2018

Digital marketing is always changing. While well-known social media platforms continue to grow and change to meet the needs of their users, new ad platforms and social networks pop up to challenge them. This year’s biggest additions to the core lineup of digital marketing platforms are Snapchat and Spotify. I know you’re thinking, “Snapchat and Spotify aren’t new!” You’re right, of course; but with the...

Read More

  When the entrepreneurial spirit grabs you, it is quite often tempting to jump right in and just go for it. You have great products or services. Actually, you know yours is the greatest! You have big ideas and vision Your raw enthusiasm will get your business up, running, and profitable in no time, right? You know it is going to be amazing! Now, back to reality...

Read More