Business Tag

Two people are at a table across from each other about to have a job interview

  Exit Interview! What is that? Who does that and what is it for anyway? They are totally outdated and for bad managers anyway! So, is the exit interview a dinosaur destined for the tar pits? Not hardly, especially considering the challenges small-business owners face staying connected to their employees.   How valuable the exit interview is to all parties greatly depends on the skill of the interviewer,...

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A man and a woman coworker smile and high five each other in the retail store front

Have you ever sat back and wondered why businesses with pretty much all of the same facilities and ingredients often perform very differently?   My consideration on the reasons for the difference between a business that might be referred to as "good" and one that is referred to as "bad" is that the difference comes down to 3 things: Knowledge and Expertise, Systems and Efficiency, and Culture   I do not have any...

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Person is eating breakfast and analyzing their data on a tablet

  As you take off into your Marketing Research, I want to start this by sharing the words of the Great William Bill of Wealth Design Group LLC in Houston. He says, "Failure to do market research before you begin a business venture or during its operation is like driving a car from Texas to New York without a map or street signs. You have to...

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  Core competency: essentially what a business does well that distinguishes it from other businesses. Now, this is a very general core competency definition. However, a broad definition is necessary as the term moves into general usage and is applied to businesses of all sizes. The original definition applies only to large businesses.   In The Core Competence of the Corporation (1990), they describe core competence as...

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  Businesses fail every day, and they fail for reasons that are repeated over and over again. Fear can make you question what you're doing and why you're doing it. It can cause you to over plan, and never take the first step. It also can eat away at your confidence, and eventually, leave you feeling incapable of taking action.   Three of those reasons are:   You...

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  “Nobody ever died of discomfort, yet living in the name of comfort has killed more ideas, more opportunities, more actions, and more growth than everything else combined. Comfort kills!” — T. Harv Eker   Everything You’ve Ever Wanted is One Step Outside Your Comfort Zone. You have hesitated for far too long. It is time you step out of that safe zone! The reward and the lessons...

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  As a good marketer knows, you have to keep an eye on the future to stay ahead of the curve on new trends, emerging marketing channels, and other fresh ideas to deliver brand messages. 2016 is in the past, and we are rapidly speeding through 2017, so I want to drop a few marketing strategies in your lap to help your small business succeed.   Mobile-Centric...

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It’s a common question: How do I know how much cash I’ll need this quarter or next year? The answer is different for every business and situation, but can be made easier with a few simple strategies.   If you want to make good cash flow decisions, you are going to have to focus on good bookkeeping. You have to be able to get into your books and...

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When you are the "entrepreneur" of a start-up small business, you will often serve as CEO, clerk, accountant, PR manager, and salesperson. Being, or having an “IT manager” can often get lost in the shuffle. Busy entrepreneurs think they don’t have the time or financial resources to arm themselves with the best digital technology. The emphasis should be on “think,” here. I want to have your...

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    Though your business may be small, a website is no longer optional -- even if you serve a local customer base, and do not intend to sell your products or services online. Your small business website should include:   A strong home page Your website’s home page is the first impression you give the online world about your business. It should clearly communicate your business’s brand image through...

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