When you are the “entrepreneur” of a start-up small business, you will often serve as CEO, clerk, accountant, PR manager, and salesperson. Being, or having an “IT manager” can often get lost in the shuffle. Busy entrepreneurs think they don’t have the time or financial resources to arm themselves with the best digital technology.
The emphasis should be on “think,” here. I want to have your “way of thinking” thoroughly changed by the time you are through reading this. I want you convinced that you can no longer look over this department of your business. The reality is, small businesses can benefit from much of the same technology that their larger counterparts enjoy. We can thank “cloud” for this! In all reality, you do not have time NOT to get your act together as far as the IT world is concerned.
A restaurant owner can quickly see what’s selling and what’s not selling. This will help them make real-time changes, from the shop, at the market, or at home. A boutique store manager can instantly see their customers’ preferences. Offer them digital loyalty discounts at the point of sale. Digital transformation, with the right knowledge behind it, can be a smooth, highly-profitable transition.
More than 130 years ago, NCR’s founders invented the modern-day cash register and initiated the ubiquitous paper receipt. With the birth of the internet, your small business can transition to support a new, omni-channel world. In this world, people place orders in-person, online and by phone.
Helping small businesses make this transition is crucial. According to the U.S. Census Bureau, small businesses account for 60 percent of all new jobs. Companies with fewer than 20 workers account for 90 percent of all U.S. companies. That’s a lot of jobs!
Small businesses are now investing in readily available software solutions and mobile technology. This will make your products and services easily available to tech-savvy millennials. 86 percent of technology start-ups today are building their businesses for a global market.
To work, technology needs to have a simplified omni-channel commerce. With this, consumers will have the ability to shop, book travel and manage their finances in a seamless fashion across their laptop, tablet, phone, watch and more. It’s not surprising that research shows that 85 percent of online shoppers start their purchase on one device and finish it on another.
Companies like Google and Amazon help small businesses with the transition, with very little tech savvy required. Small businesses and entrepreneurs are taking advantage of these services. They serve two million small businesses.
This is a good start. However, there is much more on the horizon. With the right help, the digital transformation does not need to be expensive, or difficult. With easy-to-use business tools, omni-channel technology is about working smarter. It’s about breathing new life into the businesses that are the backbone of the American economy. Re-frame your thinking and know that implementing this technology is crucial to your small business.