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Digital Marketing Factoids

Digital Marketing Factoid #388: Facebook sends 82% of social media traffic to longer stories and 84% of social traffic to shorter news articles. (Pew Research Center, 2016)

Digital Marketing Factoid #387: Over 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone. (Google, 2018)

Digital Marketing Factoid #386: More than 46% of Americans will check their smartphone before getting out of bed. (Tech Times, 2017)

Digital Marketing Factoid #385: 90% of searchers haven’t made their mind up about a brand before starting their search. (Status Labs, 2018)

Digital Marketing Factoid #384: By 2021, global retail ecommerce sales will reach $4.5 trillion. (Shopify Plus, 2018)

Digital Marketing Factoid #383: The average person spends about 20 minutes on Facebook or one in every six minutes a person will spend online.

Digital Marketing Factoid #382: 86% of people are looking on Google maps to find directions to a location.

Digital Marketing Factoid #381: In 2015, the number one search result was clicked on 28.6% of the time. This number has dropped to 23.5%.

Digital Marketing Factoid #380: 50% of people are more likely to click on a particular brand name if that brand name shows up more than once on the search results

Digital Marketing Factoid #379: Search engines drive 93% of all website traffic.

Digital Marketing Factoid #378: Google is responsible for 96% of all smartphone search traffic, and 94% of total organic traffic.

Digital Marketing Factoid #377: Google has seen 1.5X more mobile searches ending with “to avoid” in the past two years

Digital Marketing Factoid #376: 71% of marketers believe mobile marketing is core to their business (Salesforce)

Digital Marketing Factoid #375: It’s estimated that US mobile search spending will reach $25.11 billion in 2018 and $28.25 billion in 2019 (AUM Core)

Digital Marketing Factoid #374: Mobile drives, or influences, an average of more than 40% of revenue in leading B2B organizations (Google, 2017)

Digital Marketing Factoid #373: When people have a negative brand experience on mobile, they are 62% less likely to purchase from that brand in the future than if they had a positive experience (Google, 2017)

Digital Marketing Factoid #372: Mobile searches related to “same-day shipping” have grown over 120% since 2015 (Google, 2017)

Digital Marketing Factoid #371: In the past 2 years, videos with the word “review” in the title had more than 50,000 years worth of watch time on mobile alone (Google, 2017)

Digital Marketing Factoid #370: Mobile searches for “best” have grown over 80 percent in the past 2 years (Google, 2017)

Digital Marketing Factoid #369: In 2017, 95.1 percent of active Facebook user accounts accessed the social network via a mobile device (Statista, 2018)

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