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Digital Marketing Factoids

Digital Marketing Factoid #342: Almost 80% of time spent on social media platforms happens on mobile.

Digital Marketing Factoid #341: According to recode, 44% of teenagers asked to choose one social network if “trapped on a deserted island” chose Snapchat, ahead of Instagram (24 percent) and Facebook (14 percent).

Digital Marketing Factoid #340: Content marketing offers three times the leads of traditional marketing, while costing around 62 percent less.

Digital Marketing Factoid #339: An impressive 90 percent of the people surveyed stated that they thought custom content was a good way for brands to engage with them.

Digital Marketing Factoid #338: Link building is the most difficult SEO tactic to perform, according to 65% of marketers.

Digital Marketing Factoid #337: Video content is 50 times more likely to drive organic search results than plain text will.

Digital Marketing Factoid #336: Only 7% of searchers will ever see the third page of search results.

Digital Marketing Factoid #335: Two seconds is all companies get when it comes to website load time. Anything longer increases bounce rates by 50%.

Digital Marketing Factoid #334: Fifty-three percent of people who message with businesses say they’re more likely to shop with the businesses they can message. (Facebook)

Digital Marketing Factoid #332: Nearly 1/3 of all mobile searches are related to location

Digital Marketing Factoid #331: 70% of smartphone users who bought something in a store first turned to their phone for information about a purchase

Digital Marketing Factoid #330: 69% of smartphone users also say that they are more likely to buy from companies with mobile sites that easily address their questions or concerns

Digital Marketing Factoid #329: Mobile traffic has a growth rate of 125%, desktop traffic is growing at a rate of 12%.

Digital Marketing Factoid #328: 78% of marketers believe that custom content is where the industry is headed. This means that customer experiences will ideally be as one-to-one as possible.

Digital Marketing Factoid #328: Only 7% of searchers will ever see the third page of search results.

Digital Marketing Factoid #327: 57% of all mobile users will not recommend a business if their mobile website is poorly designed or unresponsive.

Digital Marketing Factoid #326: 71% of consumers are more likely to make a purchase based on a social media reference (Alist daily, 2016)

Digital Marketing Factoid #325: 82% of searchers will use their phone to help them make a decision about an in-store purchase.

Digital Marketing Factoid #324: 37% of online spend in the US and Europe is now made through Amazon. This figure is 57% for US consumers (Salmon 2017)

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