Social Media Marketing

One of the best tools that a business owner can use online is Facebook.  Facebook connects you to a countless amount of people that can see what your business has to offer.  While many businesses do have a Facebook page, not all of them utilize it to its full capacity. Three easy steps can really bolster your Facebook presence and get more likes and ideally...

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clicking on the purchase button of a smartphone.

Have you ever been browsing the web and then a banner advertisement shows some product you were looking at earlier?  This is called display remarketing, and it is how many e-businesses get customers back into their website. Display remarketing allows businesses to get a second shot at getting customers to buy their products.  You may be asking, how does this work? It’s quite simple when...

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What are Twitter ads? You may see different kinds of ads on Twitter such as promoted tweets, promoted accounts, and promoted trends. A promoted tweet is exactly as it sounds, choosing one of your current tweets and promoting it. By doing this it allows you to engage beyond your core followers and reach more of your target audience. The promoted tweets show up in user’s...

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While surfing the web you may notice that there are a lot of advertisements that show up.  Whether they are video ads, banners, or pop-ups, people have found out a way to bypass advertisements.  Software that blocks these advertisements is called Adblock. While blocking advertisements is convenient for users, there is another side to the issue.  When people use Adblock, they are hurting businesses and...

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Instagram is a photo sharing application primarily used on mobile devices. Users can post their own photos, like other users photos, and comment on photos.  The app has gained a bunch of popularity and is one of the most used apps on mobile devices. So one of the questions you may ask is, “How can I use this app to grow my business and get...

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Snapchat is one of the fastest growing apps right now.  The app’s parent company Snap Inc. went public last May. February last year, Snapchat had 158 million active users that would open the app on average 18 times per day (Carson, 2017). So what does this picture messaging app mean to you on a digital marketing basis? Ads are between 3-10 second vertical videos, the...

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A bearded man draws a blueprint on his desk

As much as we would love it, business does not just wander into our laps. We all have to get out there and hustle. I'm giving you tips here in a series of blogs that I know will be beneficial to you and help you find the customers you need. You may want to print this out, post it up and get ready for sales.Create quality marketing toolsThis means you need to...

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 When the entrepreneurial spirit grabs you, it is quite often tempting to jump right in and just go for it. You have great products or services. Actually, you know yours is the greatest! You have big ideas and vision Your raw enthusiasm will get your business up, running, and profitable in no time, right? You know it is going to be amazing!Now, back to reality...

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Whether or not you’re in the habit of checking small business blogs, they’re a great resource for entrepreneurs on the hunt for wisdom. Most successful business bloggers are smart, easy to read, and on-point with their advice. Here are seven of my favorites.SMALL BIZ CLUBSometimes all you’re looking for is a simple and straightforward blog on running a small business. When that time comes, make sure to check...

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