Marketing Strategy

Person is eating breakfast and analyzing their data on a tablet

  As you take off into your Marketing Research, I want to start this by sharing the words of the Great William Bill of Wealth Design Group LLC in Houston. He says, "Failure to do market research before you begin a business venture or during its operation is like driving a car from Texas to New York without a map or street signs. You have to...

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As much as we would love it, business does not just wander into our laps. We all have to get out there and hustle. I'm giving you tips here in a series of blogs that I know will be beneficial to you and help you find the customers you need. You may want to print this out, post it up and get ready for sales. Create quality marketing tools This means you need to...

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  As a good marketer knows, you have to keep an eye on the future to stay ahead of the curve on new trends, emerging marketing channels, and other fresh ideas to deliver brand messages. 2016 is in the past, and we are rapidly speeding through 2017, so I want to drop a few marketing strategies in your lap to help your small business succeed.   Mobile-Centric...

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If you’re a small business owner, you’ve almost certainly heard the words “Search Engine Optimization” before. It’s no longer enough to have a website where potential and returning customers can find your location and hours, or even order from you directly—you need to make sure your site is doing the best it can to reach the top of the search rankings. This is SEO 101.   Appearing...

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C.F. Kettering once said, “Making accurate predictions of the future is a difficult, if not an impossible task, however the process of forecasting can be valuable.” In some cases, clear trends or changes can be predicted with confidence and where that is not the case, looking into the future helps identify potential risks and opportunities. History teaches that there will be events – significant events –...

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It has taken a while, but small businesses are finally realizing the potential of mobile apps to gain more customers and increase sales.   According to a survey by B2B research company Clutch, nearly 50 percent of small 2017 businesses have a mobile. That’s impressive, considering only 20 percent of small businesses had a mobile app in 2016.   “Three years ago, a small business might see 10 percent...

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  When the entrepreneurial spirit grabs you, it is quite often tempting to jump right in and just go for it. You have great products or services. Actually, you know yours is the greatest! You have big ideas and vision Your raw enthusiasm will get your business up, running, and profitable in no time, right? You know it is going to be amazing! Now, back to reality...

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The shopping rush is just around the corner, retailers across the country are preparing for their post-Thanksgiving promotions. This is especially true of e-commerce businesses. We need to anticipate an influx of website traffic during what's likely to be the biggest sales period of the year.   As a small e-tailer, it's in your best interest to get your website in tip-top shape for the season. This...

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