Digital Marketing

Franchise Marketing Tips for Success!   Ready to grow your franchise with digital marketing? Read our top 10 tips to get you started!     Tip #1 - Create Separate Franchise Social Media Pages     It may seem simple to create one Facebook, one Twitter and one Instagram account for your franchise brand as a whole, but that's not enough anymore. A franchise looking to succeed should create a separate social media...

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What is Franchise Digital Marketing written on a white background

Introduction to Franchise Digital Marketing   Franchise digital marketing is somewhat of a new one adventure for many business owners and franchisees. It can be tricky trying to advertise your franchise locations with digital marketing when you are used to traditional marketing, but I am here to help you find your way to success!   Many people take a national approach to their franchise digital marketing, but that isn't...

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Snapchat marketing is nothing new, but it can be a daunting task to get started as a franchise owner. Snapchat ads come in many different forms these days, but once you're familiar with the ad sizes and the general feel of Snapchat you will be well on your way to a successful Snapchat marketing campaign!   In this article we will discuss the "why" and the "how"...

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I'm going to limit myself to only three Waze puns in this entire article, because there are infinite options, (seriously, I can think of a thousand Waze to use it in a pun).   If you're wondering what Waze is all about, it's a crowd sourced map and directions application that is said to have the best alternate routes of any directions application. The magic of the...

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One of the best tools that a business owner can use online is Facebook.  Facebook connects you to a countless amount of people that can see what your business has to offer.  While many businesses do have a Facebook page, not all of them utilize it to its full capacity. Three easy steps can really bolster your Facebook presence and get more likes and ideally...

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Have you ever been browsing the web and then a banner advertisement shows some product you were looking at earlier?  This is called display remarketing, and it is how many e-businesses get customers back into their website. Display remarketing allows businesses to get a second shot at getting customers to buy their products.  You may be asking, how does this work? It’s quite simple when...

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What are Twitter ads? You may see different kinds of ads on Twitter such as promoted tweets, promoted accounts, and promoted trends.   A promoted tweet is exactly as it sounds, choosing one of your current tweets and promoting it. By doing this it allows you to engage beyond your core followers and reach more of your target audience. The promoted tweets show up in user’s...

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While surfing the web you may notice that there are a lot of advertisements that show up.  Whether they are video ads, banners, or pop-ups, people have found out a way to bypass advertisements.  Software that blocks these advertisements is called Adblock.   While blocking advertisements is convenient for users, there is another side to the issue.  When people use Adblock, they are hurting businesses and...

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Instagram is a photo sharing application primarily used on mobile devices. Users can post their own photos, like other users photos, and comment on photos.  The app has gained a bunch of popularity and is one of the most used apps on mobile devices. So one of the questions you may ask is, “How can I use this app to grow my business and get...

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Snapchat is one of the fastest growing apps right now.  The app’s parent company Snap Inc. went public last May. February last year, Snapchat had 158 million active users that would open the app on average 18 times per day (Carson, 2017). So what does this picture messaging app mean to you on a digital marketing basis? Ads are between 3-10 second vertical videos, the...

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