Business

  “Nobody ever died of discomfort, yet living in the name of comfort has killed more ideas, more opportunities, more actions, and more growth than everything else combined. Comfort kills!” — T. Harv Eker   Everything You’ve Ever Wanted is One Step Outside Your Comfort Zone. You have hesitated for far too long. It is time you step out of that safe zone! The reward and the lessons...

Read More

  As a good marketer knows, you have to keep an eye on the future to stay ahead of the curve on new trends, emerging marketing channels, and other fresh ideas to deliver brand messages. 2016 is in the past, and we are rapidly speeding through 2017, so I want to drop a few marketing strategies in your lap to help your small business succeed.   Mobile-Centric...

Read More

It’s a common question: How do I know how much cash I’ll need this quarter or next year? The answer is different for every business and situation, but can be made easier with a few simple strategies.   If you want to make good cash flow decisions, you are going to have to focus on good bookkeeping. You have to be able to get into your books and...

Read More

When you are the "entrepreneur" of a start-up small business, you will often serve as CEO, clerk, accountant, PR manager, and salesperson. Being, or having an “IT manager” can often get lost in the shuffle. Busy entrepreneurs think they don’t have the time or financial resources to arm themselves with the best digital technology. The emphasis should be on “think,” here. I want to have your...

Read More

    Though your business may be small, a website is no longer optional -- even if you serve a local customer base, and do not intend to sell your products or services online. Your small business website should include:   A strong home page Your website’s home page is the first impression you give the online world about your business. It should clearly communicate your business’s brand image through...

Read More
MAn in a buisness suit knocking on the dor of his future.

Expect the best, plan for the worst and prepare to be surprised ~ Denis Waitly The implications of any potential change will differ from business to business. To assess implications for your business, there are a number of questions you may consider. Naturally, these would include what is the likelihood of change and what is the likely pace of change.   There are also questions that are more...

Read More

Customers are more demanding than ever. They have more power than they used to. They are smarter and have higher expectations than ever before. After all, we taught them!   Consumer expectations for deep knowledge are on the rise also. Buyers increasingly expect frontline staff to have comprehensive answers to questions about rates, terms, and follow-up support.   They also want to be directed to content resources that probe...

Read More

If you’re a small business owner, you’ve almost certainly heard the words “Search Engine Optimization” before. It’s no longer enough to have a website where potential and returning customers can find your location and hours, or even order from you directly—you need to make sure your site is doing the best it can to reach the top of the search rankings. This is SEO 101.   Appearing...

Read More