Business

Sign saying social media

  Social Media's Presence   We are in the day and age of social media. People are liking, tweeting, and commenting on content put out by friends, family, celebrities, and strangers all over the world.   To demonstrate just how big of an impact social media makes, why don't we look at more traditional forms of social content platforms. While it took radio 38 years to reach 50 million listeners,...

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College students smiling and looking at a robot

What are Microcultures?   Culture affects every aspect of business in some way, often without us even realizing until we’re put into an environment significantly different from our normal culture.   Every consumer belongs to multiple cultural groups, and this effects their purchasing decisions a lot more than most would realize. There are many different microcultures such as ethnic culture, religious culture, generational culture, national culture, regional culture and...

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Franchise Marketing Tips for Success!   Ready to grow your franchise with digital marketing? Read our top 10 tips to get you started!     Tip #1 - Create Separate Franchise Social Media Pages     It may seem simple to create one Facebook, one Twitter and one Instagram account for your franchise brand as a whole, but that's not enough anymore. A franchise looking to succeed should create a separate social media...

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One of the best tools that a business owner can use online is Facebook.  Facebook connects you to a countless amount of people that can see what your business has to offer.  While many businesses do have a Facebook page, not all of them utilize it to its full capacity. Three easy steps can really bolster your Facebook presence and get more likes and ideally...

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clicking on the purchase button of a smartphone.

Have you ever been browsing the web and then a banner advertisement shows some product you were looking at earlier?  This is called display remarketing, and it is how many e-businesses get customers back into their website. Display remarketing allows businesses to get a second shot at getting customers to buy their products.  You may be asking, how does this work? It’s quite simple when...

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LinkedIn has become the place to do professional networking on the internet.  The site allows professionals and companies to connect on the website and share information.  Companies looking to hire can look at professional’s resumes, posts, and job history. Along with sharing resumes, posts and job history,  professionals can connect with other professionals that can endorse skills that you may have.  This is why LinkedIn...

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What are Twitter ads? You may see different kinds of ads on Twitter such as promoted tweets, promoted accounts, and promoted trends.   A promoted tweet is exactly as it sounds, choosing one of your current tweets and promoting it. By doing this it allows you to engage beyond your core followers and reach more of your target audience. The promoted tweets show up in user’s...

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While surfing the web you may notice that there are a lot of advertisements that show up.  Whether they are video ads, banners, or pop-ups, people have found out a way to bypass advertisements.  Software that blocks these advertisements is called Adblock.   While blocking advertisements is convenient for users, there is another side to the issue.  When people use Adblock, they are hurting businesses and...

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Instagram is a photo sharing application primarily used on mobile devices. Users can post their own photos, like other users photos, and comment on photos.  The app has gained a bunch of popularity and is one of the most used apps on mobile devices. So one of the questions you may ask is, “How can I use this app to grow my business and get...

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Business owner studying marketing plans in her home office

To be successful in business, commit to becoming self-aware and wise with your choices. Your success is a reflection of your decisions, attitude and thinking. If your business isn’t where you want to it to be or you're ready to set higher goals, start making new decisions. To grow your business, you have to grow yourself.   Each day is an open opportunity for mastering skills and...

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