Digital marketing is always changing. While well-known social media platforms continue to grow and change to meet the needs of their users, new ad platforms and social networks pop up to challenge them. This year’s biggest additions to the core lineup of digital marketing platforms are Snapchat and Spotify. I know you’re thinking, “Snapchat and Spotify aren’t new!” You’re right, of course; but with the...
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Though your business may be small, a website is no longer optional -- even if you serve a local customer base, and do not intend to sell your products or services online.Your small business website should include: A strong home pageYour website’s home page is the first impression you give the online world about your business. It should clearly communicate your business’s brand image through...
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If you are a small business or a multinational company, blogging is integral to your online content marketing strategy. It has become a popular means to get noticed on search engines thanks to SEO practices. This is good and beneficial. Be careful that in your quest to be seen, that you don’t sacrifice the quality of your content. Audiences are now starting to take notice...
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Expect the best, plan for the worst and prepare to be surprised ~ Denis WaitlyThe implications of any potential change will differ from business to business. To assess implications for your business, there are a number of questions you may consider. Naturally, these would include what is the likelihood of change and what is the likely pace of change. There are also questions that are more...
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Customers are more demanding than ever. They have more power than they used to. They are smarter and have higher expectations than ever before. After all, we taught them! Consumer expectations for deep knowledge are on the rise also. Buyers increasingly expect frontline staff to have comprehensive answers to questions about rates, terms, and follow-up support. They also want to be directed to content resources that probe...
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If you’re a small business owner, you’ve almost certainly heard the words “Search Engine Optimization” before. It’s no longer enough to have a website where potential and returning customers can find your location and hours, or even order from you directly—you need to make sure your site is doing the best it can to reach the top of the search rankings. This is SEO 101. Appearing...
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