Advertising can become a real pain in the neck. Especially if this is your first round at it. Before you get started, try using these Facebook marketing tips to help you make the most of your time, effort, and get your best bang for your buck. Start with a Clear Goal First things first, you must define your goals and what you’ll need to measure to determine...

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  As a good marketer knows, you have to keep an eye on the future to stay ahead of the curve on new trends, emerging marketing channels, and other fresh ideas to deliver brand messages. 2016 is in the past, and we are rapidly speeding through 2017, so I want to drop a few marketing strategies in your lap to help your small business succeed.   Mobile-Centric...

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It’s a common question: How do I know how much cash I’ll need this quarter or next year? The answer is different for every business and situation, but can be made easier with a few simple strategies.   If you want to make good cash flow decisions, you are going to have to focus on good bookkeeping. You have to be able to get into your books and...

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When you are the "entrepreneur" of a start-up small business, you will often serve as CEO, clerk, accountant, PR manager, and salesperson. Being, or having an “IT manager” can often get lost in the shuffle. Busy entrepreneurs think they don’t have the time or financial resources to arm themselves with the best digital technology. The emphasis should be on “think,” here. I want to have your...

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What's New In Digital Marketing March 2018

Digital marketing is always changing. While well-known social media platforms continue to grow and change to meet the needs of their users, new ad platforms and social networks pop up to challenge them. This year’s biggest additions to the core lineup of digital marketing platforms are Snapchat and Spotify. I know you’re thinking, “Snapchat and Spotify aren’t new!” You’re right, of course; but with the...

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    Though your business may be small, a website is no longer optional -- even if you serve a local customer base, and do not intend to sell your products or services online. Your small business website should include:   A strong home page Your website’s home page is the first impression you give the online world about your business. It should clearly communicate your business’s brand image through...

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