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The Franchise Success Stories Podcast

We are proud to announce that a new podcast is coming to PureDriven soon! Our Marketing Coordinator, Steve Rockwood, has teamed up with the CEO of PureDriven, Christopher Swanson, to deliver a podcast targeted at telling the stories of franchisees and franchisors. The podcast will be named, “The Franchise Success Stories Podcast”, and it will put franchise owners at the forefront of each episode. Christopher and...

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 Holding on to your best employees should not be hard, but guess what? It is. Most of the mistakes that companies make can easily be avoided. When you make mistakes, your best employees are the first to hit the road. They know they have options elsewhere. If you can’t keep your best employees engaged, you can’t keep your best employees. Period! It is that simple....

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Advertising can become a real pain in the neck. Especially if this is your first round at it. Before you get started, try using these Facebook marketing tips to help you make the most of your time, effort, and get your best bang for your buck.Start with a Clear GoalFirst things first, you must define your goals and what you’ll need to measure to determine...

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 As a good marketer knows, you have to keep an eye on the future to stay ahead of the curve on new trends, emerging marketing channels, and other fresh ideas to deliver brand messages. 2016 is in the past, and we are rapidly speeding through 2017, so I want to drop a few marketing strategies in your lap to help your small business succeed. Mobile-Centric...

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It’s a common question: How do I know how much cash I’ll need this quarter or next year? The answer is different for every business and situation, but can be made easier with a few simple strategies. If you want to make good cash flow decisions, you are going to have to focus on good bookkeeping. You have to be able to get into your books and...

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When you are the "entrepreneur" of a start-up small business, you will often serve as CEO, clerk, accountant, PR manager, and salesperson. Being, or having an “IT manager” can often get lost in the shuffle. Busy entrepreneurs think they don’t have the time or financial resources to arm themselves with the best digital technology.The emphasis should be on “think,” here. I want to have your...

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