While surfing the web you may notice that there are a lot of advertisements that show up.  Whether they are video ads, banners, or pop-ups, people have found out a way to bypass advertisements.  Software that blocks these advertisements is called Adblock.   While blocking advertisements is convenient for users, there is another side to the issue.  When people use Adblock, they are hurting businesses and...

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Instagram is a photo sharing application primarily used on mobile devices. Users can post their own photos, like other users photos, and comment on photos.  The app has gained a bunch of popularity and is one of the most used apps on mobile devices. So one of the questions you may ask is, “How can I use this app to grow my business and get...

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Business owner studying marketing plans in her home office

To be successful in business, commit to becoming self-aware and wise with your choices. Your success is a reflection of your decisions, attitude and thinking. If your business isn’t where you want to it to be or you're ready to set higher goals, start making new decisions. To grow your business, you have to grow yourself.   Each day is an open opportunity for mastering skills and...

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Man looking at his laptop screen with a smile

Are you struggling with your small business? In your mind should it have "taken off" by now? Many times it is easy to get ahead of ourselves and forget to have all of our bases, that really help us experience success, covered. Lets take a look at some basic business strategies that many overlook in the excitement of getting your business up and running.   Thanks can go...

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Snapchat is one of the fastest growing apps right now.  The app’s parent company Snap Inc. went public last May. February last year, Snapchat had 158 million active users that would open the app on average 18 times per day (Carson, 2017). So what does this picture messaging app mean to you on a digital marketing basis? Ads are between 3-10 second vertical videos, the...

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Young man working late into the night at his home office desk

Segmenting your market for growth is so crucial to help carve out a new corner of the market. A business performs a market analysis to identify its customers along with their various needs and wants. A critical aspect of a market analysis is finding the market growth rate, which refers to the rise in sales among your customer base over a given period of time....

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