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Snapchat is one of the fastest growing apps right now.  The app’s parent company Snap Inc. went public last May. February last year, Snapchat had 158 million active users that would open the app on average 18 times per day (Carson, 2017). So what does this picture messaging app mean to you on a digital marketing basis? Ads are between 3-10 second vertical videos, the...

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Young man working late into the night at his home office desk

Segmenting your market for growth is so crucial to help carve out a new corner of the market. A business performs a market analysis to identify its customers along with their various needs and wants. A critical aspect of a market analysis is finding the market growth rate, which refers to the rise in sales among your customer base over a given period of time....

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Man reading business plan at night and checking his watch

 If you are not already convinced of your need for a business plan, let me give you a bit of info concerning one. A business plan conveys the organizational structure of your business, including titles of directors or officers and their individual duties. It also acts as a management tool that can be referred to regularly to ensure the business is on course with meeting...

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Two people are at a table across from each other about to have a job interview

 Exit Interview! What is that? Who does that and what is it for anyway? They are totally outdated and for bad managers anyway! So, is the exit interview a dinosaur destined for the tar pits? Not hardly, especially considering the challenges small-business owners face staying connected to their employees. How valuable the exit interview is to all parties greatly depends on the skill of the interviewer,...

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A man and a woman coworker smile and high five each other in the retail store front

Have you ever sat back and wondered why businesses with pretty much all of the same facilities and ingredients often perform very differently? My consideration on the reasons for the difference between a business that might be referred to as "good" and one that is referred to as "bad" is that the difference comes down to 3 things:Knowledge and Expertise, Systems and Efficiency, and Culture I do not have any...

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