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The adoption of social media vastly changes the way brands and consumers interact with one another. Traditional marketing is still relevant, but social media marketing is becoming a must-have for all companies in a technologically expanding and innovative world.   Traditional Marketing   Traditional marketing focuses on push messaging, or in other words, one-way communication delivered to the target audience using a lot of television/print/radio to reach a mass...

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  Social Media's Presence   We are in the day and age of social media. People are liking, tweeting, and commenting on content put out by friends, family, celebrities, and strangers all over the world.   To demonstrate just how big of an impact social media makes, why don't we look at more traditional forms of social content platforms. While it took radio 38 years to reach 50 million listeners,...

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What are Microcultures?   Culture affects every aspect of business in some way, often without us even realizing until we’re put into an environment significantly different from our normal culture.   Every consumer belongs to multiple cultural groups, and this effects their purchasing decisions a lot more than most would realize. There are many different microcultures such as ethnic culture, religious culture, generational culture, national culture, regional culture and...

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Franchise Marketing Tips for Success!   Ready to grow your franchise with digital marketing? Read our top 10 tips to get you started!     Tip #1 - Create Separate Franchise Social Media Pages     It may seem simple to create one Facebook, one Twitter and one Instagram account for your franchise brand as a whole, but that's not enough anymore. A franchise looking to succeed should create a separate social media...

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Introduction to Franchise Digital Marketing   Franchise digital marketing is somewhat of a new one adventure for many business owners and franchisees. It can be tricky trying to advertise your franchise locations with digital marketing when you are used to traditional marketing, but I am here to help you find your way to success!   Many people take a national approach to their franchise digital marketing, but that isn't...

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Snapchat marketing is nothing new, but it can be a daunting task to get started as a franchise owner. Snapchat ads come in many different forms these days, but once you're familiar with the ad sizes and the general feel of Snapchat you will be well on your way to a successful Snapchat marketing campaign!   In this article we will discuss the "why" and the "how"...

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