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Millennials are the most difficult generation to market to yet. Millennials consist of one fourth of the world’s population, that’s three times the size of Generation X and they spend $200 billion annually, making them major leaders in purchasing power. There’s some important things to know about millennials, especially in the U.S.- they’re more racially and ethnically diverse than any other generation in American history; in fact,...

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[buzzsprout episode='936704' player='true'] Steve: My name is Steve Rockwood, and I'm the marketing manager at PureDriven. Today we are going to talk about is franchising for everybody. I'm joined by my co-host as usual Chris Swanson CEO at PureDriven. Chris, would you like to say hello to the audience? Chris: Hey everybody and Steve how are you as well? It's been a little while and so it's...

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Franchise Marketing Tips for Success!  Ready to grow your franchise with digital marketing? Read our top 10 tips to get you started!   Tip #1 - Create Separate Franchise Social Media Pages   It may seem simple to create one Facebook, one Twitter and one Instagram account for your franchise brand as a whole, but that's not enough anymore. A franchise looking to succeed should create a separate social media...

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Introduction to Franchise Digital Marketing  Franchise digital marketing is somewhat of a new one adventure for many business owners and franchisees. It can be tricky trying to advertise your franchise locations with digital marketing when you are used to traditional marketing, but I am here to help you find your way to success! Many people take a national approach to their franchise digital marketing, but that isn't...

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Snapchat marketing is nothing new, but it can be a daunting task to get started as a franchise owner. Snapchat ads come in many different forms these days, but once you're familiar with the ad sizes and the general feel of Snapchat you will be well on your way to a successful Snapchat marketing campaign! In this article we will discuss the "why" and the "how"...

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I'm going to limit myself to only three Waze puns in this entire article, because there are infinite options, (seriously, I can think of a thousand Waze to use it in a pun). If you're wondering what Waze is all about, it's a crowd sourced map and directions application that is said to have the best alternate routes of any directions application. The magic of the...

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