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The Ultimate Digital Marketing & Franchise Hub!
The Franchise Success Stories Podcast

We are proud to announce that a new podcast is coming to PureDriven soon! Our Marketing Coordinator, Steve Rockwood, has teamed up with the CEO of PureDriven, Christopher Swanson, to deliver a podcast targeted at telling the stories of franchisees and franchisors. The podcast will be named, “The Franchise Success Stories Podcast”, and it will put franchise owners at the forefront of each episode.   Christopher and...

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What's New In Digital Marketing March 2018

Digital marketing is always changing. While well-known social media platforms continue to grow and change to meet the needs of their users, new ad platforms and social networks pop up to challenge them. This year’s biggest additions to the core lineup of digital marketing platforms are Snapchat and Spotify. I know you’re thinking, “Snapchat and Spotify aren’t new!” You’re right, of course; but with the...

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How resilient are you? That is the real question that you must consider. You own a small manufacturing business with a healthy profit and loss and balance sheet, but during a severe economic downturn, demand falls and you begin to return trading losses. Are you going to be able to ride out the storm? Some customers will default, leaving you with a need for finance to...

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Expect the best, plan for the worst and prepare to be surprised ~ Denis Waitly The implications of any potential change will differ from business to business. To assess implications for your business, there are a number of questions you may consider. Naturally these would include what is the likelihood of change and what is the likely pace of change. There are also questions that are more...

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Financially there’s a lot at stake for retailers during the holidays. It’s no surprise retailers are asking, "At what point do I begin my holiday promotions? How do I avoid pushing the limits of good taste and try shoppers' patience?" It is common to think that the moment Halloween ends is the unofficial start of the holiday season, but that is not what the shopper is...

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