When it comes to handling the workload, small businesses are always hard-pressed. Automation is the solution to their problems. Automation enables them to reduce workload pressures and deliver the output on time without compromising with quality.
“Automation will have the largest impact on small businesses in 2017. While automation itself has been around for decades, it was typically only available to companies that could afford to hire other big-name companies such as IBM, GE, and Siemens to implement it. Services such as Zapier, IFTTT, ActiveCampaign, and a host of other cloud-based automation platforms are bringing automation to the masses, for very minimal costs.
Business Process Management(BPM) and Business Intelligence (BI) are two key aspects of automation. The first is inbound while the second can be both inbound and outbound. Automation is not limited to these two aspects. It’s well beyond.
By utilizing automation, businesses can reduce the amount of manual labor required from their employees and either eliminate that payroll expense or allow their employees to do tasks that are less mundane.
The benefit of it is that the business gets more from the employee. Many employees will appreciate doing less repetitive, mundane tasks if they are allowed to focus on creative projects instead. Repeating the same work, again and again, is tiresome. It consumes time and keeps the employees from delving into more productive initiatives. Automating repetitive tasks is the most sought-after aspect of automation. The following are some of the tasks that benefit from automation:
Sending invoice to customers
Accounting and payroll management
Managing inventory and tracking details
Interestingly, eliminating human follies is not the biggest benefit of automating repetitive tasks. The biggest benefit is giving employees a break from such tasks. None of the tasks mentioned above require specialized knowledge. These tasks could be handled by anyone. Automating these tasks allow employers to assign more serious tasks to employees with specialized skills.
Programmatic ad buying
Leading social networks have recognized the importance of programmatic. Facebook, Twitter, and LinkedIn allow publishers to run programmatic ads on their own platforms. These networks ease ad campaigns via user analytics details collected from within the networks.
Managing virtual teams
It’s impossible to manage virtual teams globally without automation. Small businesses often work with freelancers. It saves them from hiring in-house employees, which can be cost-prohibitive. Freelancers, who work from developing countries often charge less because of low-value currencies. Hence, small businesses prefer to work with them.
There are plenty of tools to facilitate remote delivery of work. Affordable business cloud platforms are just a click away and enable virtual team members to access all sorts of development and troubleshooting solutions.
For team management, there are several tools like Basecamp, Sprintly, Clickmeeting, Workflowmax etc. These tools ease communication and help operations go smoothly. A crucial aspect of virtual team management is giving team members secured access to customer data. Plenty of cutting-edge tools are there that seamlessly integrate with business servers to secure virtual access.
WiFi access automation
Giving free access to WiFi hotspot comes with a laundry-list of benefits. The major benefits include:
Speed up event registration
Tracking customer behavior
Personalized brand experience
Some people feel skeptical about free WiFi. But many would give away their contact details to access a WiFi hotspot for free. By placing a registration page, a small business can collect user data. Then they can target those users for sales. Many retail outlets are already doing it. Automation makes it fairly easy for them to set up a registration page.
People use WiFi to log into social networks or browse the web. Either way, WiFi hotspot providers can gather user data. By analyzing the data clusters, they can understand behavior patterns of users. Again automation comes to the rescue. Automated tools can predict the likelihood of users becoming customers.