Author: Nannette Clark

Young man working late into the night at his home office desk

Segmenting your market for growth is so crucial to help carve out a new corner of the market. A business performs a market analysis to identify its customers along with their various needs and wants. A critical aspect of a market analysis is finding the market growth rate, which refers to the rise in sales among your customer base over a given period of time....

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Man reading business plan at night and checking his watch

  If you are not already convinced of your need for a business plan, let me give you a bit of info concerning one. A business plan conveys the organizational structure of your business, including titles of directors or officers and their individual duties. It also acts as a management tool that can be referred to regularly to ensure the business is on course with meeting...

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Two people are at a table across from each other about to have a job interview

  Exit Interview! What is that? Who does that and what is it for anyway? They are totally outdated and for bad managers anyway! So, is the exit interview a dinosaur destined for the tar pits? Not hardly, especially considering the challenges small-business owners face staying connected to their employees.   How valuable the exit interview is to all parties greatly depends on the skill of the interviewer,...

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Man reading business plan at night and checking his watch

  Hey, are you busy? If you are like the rest of us, you are. Everybody’s busy! Because we’re all so busy, management of our time is one of the most important skills to have and one of the hardest to master and implement.   After doing research and asking experts, there are good management tips that are easy to implement.   Make a Calendar Making a calendar is the...

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Person is eating breakfast and analyzing their data on a tablet

  As you take off into your Marketing Research, I want to start this by sharing the words of the Great William Bill of Wealth Design Group LLC in Houston. He says, "Failure to do market research before you begin a business venture or during its operation is like driving a car from Texas to New York without a map or street signs. You have to...

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  Core competency: essentially what a business does well that distinguishes it from other businesses. Now, this is a very general core competency definition. However, a broad definition is necessary as the term moves into general usage and is applied to businesses of all sizes. The original definition applies only to large businesses.   In The Core Competence of the Corporation (1990), they describe core competence as...

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  “Nobody ever died of discomfort, yet living in the name of comfort has killed more ideas, more opportunities, more actions, and more growth than everything else combined. Comfort kills!” — T. Harv Eker   Everything You’ve Ever Wanted is One Step Outside Your Comfort Zone. You have hesitated for far too long. It is time you step out of that safe zone! The reward and the lessons...

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  Holding on to your best employees should not be hard, but guess what? It is. Most of the mistakes that companies make can easily be avoided. When you make mistakes, your best employees are the first to hit the road. They know they have options elsewhere. If you can’t keep your best employees engaged, you can’t keep your best employees. Period! It is that simple....

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Advertising can become a real pain in the neck. Especially if this is your first round at it. Before you get started, try using these Facebook marketing tips to help you make the most of your time, effort, and get your best bang for your buck. Start with a Clear Goal First things first, you must define your goals and what you’ll need to measure to determine...

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  As a good marketer knows, you have to keep an eye on the future to stay ahead of the curve on new trends, emerging marketing channels, and other fresh ideas to deliver brand messages. 2016 is in the past, and we are rapidly speeding through 2017, so I want to drop a few marketing strategies in your lap to help your small business succeed.   Mobile-Centric...

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