Author: Jordan Seidel

One of the best tools that a business owner can use online is Facebook.  Facebook connects you to a countless amount of people that can see what your business has to offer.  While many businesses do have a Facebook page, not all of them utilize it to its full capacity. Three easy steps can really bolster your Facebook presence and get more likes and ideally...

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clicking on the purchase button of a smartphone.

Have you ever been browsing the web and then a banner advertisement shows some product you were looking at earlier?  This is called display remarketing, and it is how many e-businesses get customers back into their website. Display remarketing allows businesses to get a second shot at getting customers to buy their products.  You may be asking, how does this work? It’s quite simple when...

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LinkedIn has become the place to do professional networking on the internet.  The site allows professionals and companies to connect on the website and share information.  Companies looking to hire can look at professional’s resumes, posts, and job history. Along with sharing resumes, posts and job history,  professionals can connect with other professionals that can endorse skills that you may have.  This is why LinkedIn...

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While surfing the web you may notice that there are a lot of advertisements that show up.  Whether they are video ads, banners, or pop-ups, people have found out a way to bypass advertisements.  Software that blocks these advertisements is called Adblock.   While blocking advertisements is convenient for users, there is another side to the issue.  When people use Adblock, they are hurting businesses and...

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Instagram is a photo sharing application primarily used on mobile devices. Users can post their own photos, like other users photos, and comment on photos.  The app has gained a bunch of popularity and is one of the most used apps on mobile devices. So one of the questions you may ask is, “How can I use this app to grow my business and get...

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Snapchat is one of the fastest growing apps right now.  The app’s parent company Snap Inc. went public last May. February last year, Snapchat had 158 million active users that would open the app on average 18 times per day (Carson, 2017). So what does this picture messaging app mean to you on a digital marketing basis? Ads are between 3-10 second vertical videos, the...

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If you are new in this “Small Business” world, and you’ve just recently opened your doors, you have a lot of uncertainty ahead. You can’t be sure how your product will evolve, or if you’ll even make it through the many challenges of entrepreneurship. I don’t blame you if you are wondering what percentage of small businesses fail. It’s a very valid question, and it’s...

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