Author: admin_dev

Financially there’s a lot at stake for retailers during the holidays. It’s no surprise retailers are asking, "At what point do I begin my holiday promotions? How do I avoid pushing the limits of good taste and try shoppers' patience?" It is common to think that the moment Halloween ends is the unofficial start of the holiday season, but that is not what the shopper is...

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C.F. Kettering once said, “Making accurate predictions of the future is a difficult, if not an impossible task, however the process of forecasting can be valuable.” In some cases, clear trends or changes can be predicted with confidence and where that is not the case, looking into the future helps identify potential risks and opportunities. History teaches that there will be events – significant events –...

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It has taken a while, but small businesses are finally realizing the potential of mobile apps to gain more customers and increase sales.   According to a survey by B2B research company Clutch, nearly 50 percent of small 2017 businesses have a mobile. That’s impressive, considering only 20 percent of small businesses had a mobile app in 2016.   “Three years ago, a small business might see 10 percent...

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It was once said that, “Your ability to build the right relationships and to work with others ultimately defines your success.” Now, this is not always 100% of the time the case, but a lot of very smart people do not succeed for this very reason, and some very unassuming people are great entrepreneurs for this reason. If you have the entrepreneurial mindset, you're usually very...

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  When the entrepreneurial spirit grabs you, it is quite often tempting to jump right in and just go for it. You have great products or services. Actually, you know yours is the greatest! You have big ideas and vision Your raw enthusiasm will get your business up, running, and profitable in no time, right? You know it is going to be amazing! Now, back to reality...

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A brand is a set of associations~ People speaking about brand often use the term to mean the name or logo of a business. While this shorthand is true, it is not fully accurate. A brand is more than the name or visual element used to represent your company. It is the emotional and psychological associations that a person makes with your business, product or service.   These...

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Selling means understanding a customer's needs and crafting a solution to meet those needs. Here's a simple 11 step process for making sure that your customer meetings move your opportunities forward:   Do Your Research Never have a conversation with a customer without first using the Internet to find out about the company's basic structure, executives, customers, and business model. The more you prepare, the more...

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The shopping rush is just around the corner, retailers across the country are preparing for their post-Thanksgiving promotions. This is especially true of e-commerce businesses. We need to anticipate an influx of website traffic during what's likely to be the biggest sales period of the year.   As a small e-tailer, it's in your best interest to get your website in tip-top shape for the season. This...

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Change is the only way to succeed. If you don’t adapt, you don’t progress; simple!   Every year, we see new trends that dominate businesses. 2017 is no different, and it has a few notable trends that are taking over. Whether you like them or not, you have to adapt to them to survive.   Understanding the changes are here can give you the heads up to help you...

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A resilient carpenter working hard on finishing his wood.

  How resilient are you? That is the real question that you must consider.   You own a small manufacturing business with a healthy profit and loss and balance sheet, but during a severe economic downturn, demand falls and you begin to return trading losses. Are you going to be able to ride out the storm? Some customers will default, leaving you with a need for finance to...

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