Author: admin_dev

  Holding on to your best employees should not be hard, but guess what? It is. Most of the mistakes that companies make can easily be avoided. When you make mistakes, your best employees are the first to hit the road. They know they have options elsewhere. If you can’t keep your best employees engaged, you can’t keep your best employees. Period! It is that simple....

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Advertising can become a real pain in the neck. Especially if this is your first round at it. Before you get started, try using these Facebook marketing tips to help you make the most of your time, effort, and get your best bang for your buck. Start with a Clear Goal First things first, you must define your goals and what you’ll need to measure to determine...

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  As a good marketer knows, you have to keep an eye on the future to stay ahead of the curve on new trends, emerging marketing channels, and other fresh ideas to deliver brand messages. 2016 is in the past, and we are rapidly speeding through 2017, so I want to drop a few marketing strategies in your lap to help your small business succeed.   Mobile-Centric...

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It’s a common question: How do I know how much cash I’ll need this quarter or next year? The answer is different for every business and situation, but can be made easier with a few simple strategies.   If you want to make good cash flow decisions, you are going to have to focus on good bookkeeping. You have to be able to get into your books and...

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When you are the "entrepreneur" of a start-up small business, you will often serve as CEO, clerk, accountant, PR manager, and salesperson. Being, or having an “IT manager” can often get lost in the shuffle. Busy entrepreneurs think they don’t have the time or financial resources to arm themselves with the best digital technology. The emphasis should be on “think,” here. I want to have your...

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What's New In Digital Marketing March 2018

Digital marketing is always changing. While well-known social media platforms continue to grow and change to meet the needs of their users, new ad platforms and social networks pop up to challenge them. This year’s biggest additions to the core lineup of digital marketing platforms are Snapchat and Spotify. I know you’re thinking, “Snapchat and Spotify aren’t new!” You’re right, of course; but with the...

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    Though your business may be small, a website is no longer optional -- even if you serve a local customer base, and do not intend to sell your products or services online. Your small business website should include:   A strong home page Your website’s home page is the first impression you give the online world about your business. It should clearly communicate your business’s brand image through...

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If you are a small business or a multinational company, blogging is integral to your online content marketing strategy. It has become a popular means to get noticed on search engines thanks to SEO practices. This is good and beneficial. Be careful that in your quest to be seen, that you don’t sacrifice the quality of your content. Audiences are now starting to take notice...

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MAn in a buisness suit knocking on the dor of his future.

Expect the best, plan for the worst and prepare to be surprised ~ Denis Waitly The implications of any potential change will differ from business to business. To assess implications for your business, there are a number of questions you may consider. Naturally, these would include what is the likelihood of change and what is the likely pace of change.   There are also questions that are more...

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Customers are more demanding than ever. They have more power than they used to. They are smarter and have higher expectations than ever before. After all, we taught them!   Consumer expectations for deep knowledge are on the rise also. Buyers increasingly expect frontline staff to have comprehensive answers to questions about rates, terms, and follow-up support.   They also want to be directed to content resources that probe...

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