Author: admin_dev

Young woman is creating a video in front of the video camera and smiling

One thing that we cannot ignore is the power of video! Considering that approximately 60 % of consumers prefer to watch content, instead of reading it, the power of video marketing becomes apparent. It’s never been more affordable to create one. There are many ways in which you can use a video to grow your small business.     Here are great some great idea to get...

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Two people are at a table across from each other about to have a job interview

  Exit Interview! What is that? Who does that and what is it for anyway? They are totally outdated and for bad managers anyway! So, is the exit interview a dinosaur destined for the tar pits? Not hardly, especially considering the challenges small-business owners face staying connected to their employees.   How valuable the exit interview is to all parties greatly depends on the skill of the interviewer,...

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A man and a woman coworker smile and high five each other in the retail store front

Have you ever sat back and wondered why businesses with pretty much all of the same facilities and ingredients often perform very differently?   My consideration on the reasons for the difference between a business that might be referred to as "good" and one that is referred to as "bad" is that the difference comes down to 3 things: Knowledge and Expertise, Systems and Efficiency, and Culture   I do not have any...

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Man reading business plan at night and checking his watch

  Hey, are you busy? If you are like the rest of us, you are. Everybody’s busy! Because we’re all so busy, management of our time is one of the most important skills to have and one of the hardest to master and implement.   After doing research and asking experts, there are good management tips that are easy to implement.   Make a Calendar Making a calendar is the...

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Person is eating breakfast and analyzing their data on a tablet

  As you take off into your Marketing Research, I want to start this by sharing the words of the Great William Bill of Wealth Design Group LLC in Houston. He says, "Failure to do market research before you begin a business venture or during its operation is like driving a car from Texas to New York without a map or street signs. You have to...

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A bearded man draws a blueprint on his desk

As much as we would love it, business does not just wander into our laps. We all have to get out there and hustle. I'm giving you tips here in a series of blogs that I know will be beneficial to you and help you find the customers you need. You may want to print this out, post it up and get ready for sales. Create quality marketing tools This means you need to...

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  Core competency: essentially what a business does well that distinguishes it from other businesses. Now, this is a very general core competency definition. However, a broad definition is necessary as the term moves into general usage and is applied to businesses of all sizes. The original definition applies only to large businesses.   In The Core Competence of the Corporation (1990), they describe core competence as...

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  Businesses fail every day, and they fail for reasons that are repeated over and over again. Fear can make you question what you're doing and why you're doing it. It can cause you to over plan, and never take the first step. It also can eat away at your confidence, and eventually, leave you feeling incapable of taking action.   Three of those reasons are:   You...

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  “Nobody ever died of discomfort, yet living in the name of comfort has killed more ideas, more opportunities, more actions, and more growth than everything else combined. Comfort kills!” — T. Harv Eker   Everything You’ve Ever Wanted is One Step Outside Your Comfort Zone. You have hesitated for far too long. It is time you step out of that safe zone! The reward and the lessons...

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The Franchise Success Stories Podcast

We are proud to announce that a new podcast is coming to PureDriven soon! Our Marketing Coordinator, Steve Rockwood, has teamed up with the CEO of PureDriven, Christopher Swanson, to deliver a podcast targeted at telling the stories of franchisees and franchisors. The podcast will be named, “The Franchise Success Stories Podcast”, and it will put franchise owners at the forefront of each episode.   Christopher and...

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