For today’s Productivity Friday Post, I want to point you to some great, free videos if you’re a business that wants to start blogging.
Here’s the link for all the videos, if you want to see everything.
Here’s the opening keynote address, from a bunch of bloggers on the topic of why they blog, which isn’t as easy a question to answer as you might think. Take particular note however, of Teresa Boardman who writes the St. Paul Real Estate blog. She routinely RECEIVES LEADS thanks to her blog. No matter how many times I say money can be made online, it’s critical that I show off people like Teresa, because she’s living proof of it. (a blog post on Realtors in Minnesota who blog is coming down the pike).
Meanwhile St. Paul Pioneer Press technology critic Julio Ojeda-Zapata and others talked in this video about how easy some of the blogging platforms are. I haven’t used it yet, but I recommend businesses who want to blog on their own domains, but don’t have a tech person on their team, may want to try Square Space. I haven’t used it yet, but the buzz on it is that it’s a lot less hassle than Wordpress even. And based on the tutorials, I can believe it. No longer do you have to find a separate company to host your blog. And it’s only $8 a month!
A huge part of blogging is studying your traffic. Which posts were popular? Who is coming to your blog? It ought to be called online trafficology, instead it’s called analytics.
And finally, there was a great session on optimizing your blog for search engine optimization value.
Let me know what you think about these videos. And have a great weekend!
