Listen Up Minnesota!
Posted by Patrick on June 1st, 2011 at 10:54 am to Uncategorized
David Scott, our Vice President of Business Development, is going to be on at 8:10 a.m. Thursday, June 2, on KAXE, discussing the intersection of telecommunications and the Internet. The show is called “I.T. Connections with Chad and Dan.” He is particularly knowledgeable on this topic, given his history with Verizon, and now PureDriven.
You can listen live at http://www.kaxe.org or the station is on 91.7 FM in Grand Rapids, 89.9 FM in Brainerd and 105.3 in Bemidji.
Let us know here what you thought of Dave’s performance!
A Warm Welcome to the Duluth Area Chamber Of Commerce Social Media Conference Attendees
Posted by Patrick on May 25th, 2011 at 9:33 am to Uncategorized
A huge welcome to the many people who are checking out our blog for the first time, following hearing our CEO Christopher Swanson or Content Strategist Patrick Garmoe speak at the Duluth Area Chamber of Commerce’s Social Media Conference.
We hope you enjoyed our presentations, and would love to get to know you better.
But most importantly, we have some useful content that hopefully will help you begin applying what you learned Wednesday.
By joining our e-mail list, you will receive several pieces of excellent content we have charged for in the past.
If you would rather just receive...
The Three Secrets Of Pulling Useful Data from Google Analytics
Posted by Patrick on May 5th, 2011 at 4:32 pm to Uncategorized
One of the many pleasures of my job is the opportunity to help run the Social Media Breakfast Twin Ports here in the Duluth and Superior area. We’ll often have a speaker who tries to break down the complexities of business online into useful steps the average business can take.
Last month we had the pleasure of Regis Hadiaris, founding member of the online marketing team at Quicken Loans and a blogger at Dot Connector come and speak.
What made his presentation outstanding, was precisely because it avoided the WOW factor of Google Analytics. It was about the very simple questions you...
The 4 Laws For Building Successful Business Relationships Online and Offline
Posted by Patrick on April 27th, 2011 at 11:39 am to Attitude, Building Relationships
Hello all! For the first time the blog post you read here isn’t going to be from me, Patrick. I’m pleased and proud to introduce to you PureDriven’s new blogger and Vice President of Business Development, David Scott. He’s going to be a regular here.
Enjoy!
Hello, my name is David Scott.
That’s David…Scott.
Not Scott.
Not Scott David either.
Doesn’t seem that hard to keep straight does it?
Apparently it can be. But it’s worth it to you to make sure you take the time to learn it. It’s one of four simple yet critical elements to being successful online and offline,...
Don’t You Dare Start A Blog Without Reading This
Posted by Patrick on April 21st, 2011 at 9:55 am to Blogging for Business
I recently passed the two-year mark as a blogger. So I felt this would be a good moment to help you, by explaining what I know now about being a successful blogger, that I wish I had known then.
Honestly, I figured it would be fairly easy to make the transition from writing for a newspaper to blogging, following 10 years as a journalist. The writing came fairly easy, but it took me two years to figure out all the unwritten rules I needed to know to be successful.
I’m always learning, but after several fits and starts, frustrations and lessons from experts, I’ve moved...
How To Protect Against Dysfunctional Social Media Strategies At Your Company
Posted by Patrick on April 14th, 2011 at 3:00 pm to Social Media Strategy
It’s sad how often internal company conflicts and weaknesses transfer into the organization’s social media efforts.
Over the weekend I read through a book our CEO Christopher Swanson loaned me called “The FIVE DYSFUNCTIONS of a TEAM.” It was a narrative that illustrated how you can have all the right tools, talent, money and time at your disposal, yet still get your clock cleaned by competitors, due to five key dysfunctions that unfortunately too many companies struggle with – and often don’t overcome.
The book is great, and every member of your team ought to...
A Huge Welcome to Copy Blogger and Spin Sucks Readers Who Want to Boost Their Marketing Online and Off
Posted by Patrick on March 21st, 2011 at 11:28 am to Social Media Strategy, Web Presence
A big welcome to those of you who are checking out PureDriven’s blog, from my posts at Copy Blogger and Spin Sucks!
If you liked what you read, I prepared some info below where you can listen and see more of it.
How To Build Your Online Marketing Presence and Boost Local Media Attention
If your business is like most in Minnesota where we’re located – or the country really – you’ve dabbled in social media and contemplated making your Web presence stronger. You also haven’t done much beyond thinking about it. We can help, at no charge.
Whether it’s figuring out a social...
What Paul Revere Can Teach Your Business About Social Media
Posted by Patrick on March 16th, 2011 at 12:36 pm to Benefits of Social Media, Socialmedia, Uncategorized
Yeah, I know what you’re thinking:
Paul Revere, Boston Tea Party, “Midnight Ride”… Twitter?
Bear with me.
Paul Revere’s most well known contribution to the forming of the United States is his Midnight Ride to Lexington to warn New Englanders around Boston that the Regulars were coming by sea.
Many of you might also recall that he wasn’t the only person who warned revolutionaries however. But why is it exactly, that he’s the one we think of, the one in the history books, the one who gets all the glory and not someone like William Dawes Jr, who headed...
A Review: The Hotelier’s Guide to Online Reputation Management
Posted by Patrick on March 8th, 2011 at 12:36 pm to Book review, Social Media Strategy
A Review of Daniel Edward Craig’s book: The Hotelier’s Guide to Online Reputation Management
If you own or help run a hotel, B&B, or resort, and have been looking for a neat, simple, short, readable, no-nonsense primer on how to use social media for your business, you’d be wise to purchase Daniel Edward Craig’s 44-page e-book on reputation management online.
At my request, Craig sent me a free copy of his e-guide. I’ve helped hotels integrate social media into their businesses, and am always looking for ways to enhance my own knowledge on the topic. So I...
Here’s a Free 50-minute Video on Creating a Killer Social Media Plan For Your Business
Posted by Patrick on February 21st, 2011 at 5:00 am to Uncategorized
Why You Need a Killer Social Media Strategy,
and How To Develop One
If your business is like most in Minnesota – or the country really – you’ve either dabbled in social media, or you feel like you ought to.
But you’re not like most business owners. You’re not satisfied with using Facebook, LinkedIn or Twitter just because everyone else is doing it. You want to make sure it will pay off with the only metric that really matters – increased revenues.
If there truly is a way to use blogging and websites like Facebook to boost your bottom line, do you really have to be an expert marketer...
