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	<title>Driving Web Traffic</title>
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	<link>http://www.puredriven.com</link>
	<description>Driving Website Traffic to Your Website</description>
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		<title>How To Earn Business Benefits From Social Media</title>
		<link>http://www.puredriven.com/social-media-return/</link>
		<comments>http://www.puredriven.com/social-media-return/#comments</comments>
		<pubDate>Mon, 07 May 2012 10:00:05 +0000</pubDate>
		<dc:creator>Patrick</dc:creator>
				<category><![CDATA[Benefits of Social Media]]></category>

		<guid isPermaLink="false">http://www.puredriven.com/?p=1481</guid>
		<description><![CDATA[What social media can do for you: Coax existing customers to buy from you more frequently.
Reach out and attract new customers.
Get existing customers to spend more with you every time they buy – also known as upselling, or increasing the yield of each customer.
Save money on customer service.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What You Need To Know About Facebook&#8217;s Timeline</title>
		<link>http://www.puredriven.com/facebook-timeline/</link>
		<comments>http://www.puredriven.com/facebook-timeline/#comments</comments>
		<pubDate>Mon, 26 Mar 2012 19:26:55 +0000</pubDate>
		<dc:creator>Patrick</dc:creator>
				<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://www.puredriven.com/?p=1449</guid>
		<description><![CDATA[On March 30, 2012 Facebook will switch (or switched if you are reading this after March 30, 2012) your Facebook page to the new timeline format. If you want to upgrade your page prior to that, you can do so today by navigating to the page you are an administrator on, and Facebook will walk you through the steps.
At the end of this post you can see an information graphic that explains all you need to know about the new format.
Here are seven strategic aspects to consider, given these changes.
 Businesses that are not in a niche that naturally garners [...]]]></description>
		<wfw:commentRss>http://www.puredriven.com/facebook-timeline/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Four Critical Reasons Why You Shouldn&#8217;t Treat Facebook As Your Blog</title>
		<link>http://www.puredriven.com/the-four-critical-reasons-why-you-shouldnt-treat-facebook-as-your-blog/</link>
		<comments>http://www.puredriven.com/the-four-critical-reasons-why-you-shouldnt-treat-facebook-as-your-blog/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 21:24:37 +0000</pubDate>
		<dc:creator>Patrick</dc:creator>
				<category><![CDATA[Blogging for Business]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://www.puredriven.com/?p=1164</guid>
		<description><![CDATA[Often businesses ask us if we can use Facebook instead of creating a blog (which is simply a website that is updated frequently). It&#8217;s cheaper, and a whole lot less hassle.
Here&#8217;s why I don&#8217;t advise using Facebook as a primary blogging platform any longer than you must:
1. Your Facebook page doesn&#8217;t gather any search engine optimization value from Facebook (so Google doesn&#8217;t rank it higher in search results if you post often on the page).
A major reason for blogging is so eventually when people type in words like &#8220;looking for a home in Duluth&#8221; or &#8220;Duluth Realtor,&#8221; and you&#8217;re a [...]]]></description>
		<wfw:commentRss>http://www.puredriven.com/the-four-critical-reasons-why-you-shouldnt-treat-facebook-as-your-blog/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Why Video and Pictures Matter In Marketing Your Minnesota Business Online</title>
		<link>http://www.puredriven.com/why-video-and-pictures-matter-in-marketing-your-minnesota-business-online/</link>
		<comments>http://www.puredriven.com/why-video-and-pictures-matter-in-marketing-your-minnesota-business-online/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 20:19:44 +0000</pubDate>
		<dc:creator>Patrick</dc:creator>
				<category><![CDATA[Video]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[David Scott]]></category>
		<category><![CDATA[pictures]]></category>
		<category><![CDATA[puredriven]]></category>

		<guid isPermaLink="false">http://www.puredriven.com/?p=1437</guid>
		<description><![CDATA[In this Ski-lift Soliloquy by David Scott, VP of Business Development for PureDriven you will learn three reasons you should use video and pictures as part of your online content marketing mix.]]></description>
		<wfw:commentRss>http://www.puredriven.com/why-video-and-pictures-matter-in-marketing-your-minnesota-business-online/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Five Factors To Consider When Creating An Online Strategy</title>
		<link>http://www.puredriven.com/why-businesses-are-almost-certain-to-fail-online-without-a-strategy/</link>
		<comments>http://www.puredriven.com/why-businesses-are-almost-certain-to-fail-online-without-a-strategy/#comments</comments>
		<pubDate>Sun, 25 Dec 2011 10:04:24 +0000</pubDate>
		<dc:creator>Patrick</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.puredriven.com/?p=1368</guid>
		<description><![CDATA[As I travel around Minnesota the state speaking to businesses about their websites and use of social media, I often find that they never considered what precisely they were attempting to accomplish with their website.]]></description>
		<wfw:commentRss>http://www.puredriven.com/why-businesses-are-almost-certain-to-fail-online-without-a-strategy/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Warning: Are You In Over Your Head Online?</title>
		<link>http://www.puredriven.com/warning-are-you-in-over-your-head-online/</link>
		<comments>http://www.puredriven.com/warning-are-you-in-over-your-head-online/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 10:37:37 +0000</pubDate>
		<dc:creator>Patrick</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.puredriven.com/?p=1321</guid>
		<description><![CDATA[ It’s a complex world.
The good news for you is that you need to focus on less and less of it.
Let me explain.
Would you ask your construction company to pick out your computer system, or an auto-dealership to fix your sewer system?
Naturally the answer is no.
Yet so many businesses choose not to hire a subject matter expert (SME) when it comes to websites, even though botching the job can mean thousands or tens of thousands of dollars in unrealized or lost sales.
Often your website serves as your potential client’s first impression of your company, whether it’s the home page of [...]]]></description>
		<wfw:commentRss>http://www.puredriven.com/warning-are-you-in-over-your-head-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Beware: Not Reading &#8220;Launch&#8221; Could Mean Millions In Lost Revenue</title>
		<link>http://www.puredriven.com/launch-michaelstelzner/</link>
		<comments>http://www.puredriven.com/launch-michaelstelzner/#comments</comments>
		<pubDate>Sat, 29 Oct 2011 04:03:06 +0000</pubDate>
		<dc:creator>Patrick</dc:creator>
				<category><![CDATA[Blogging for Business]]></category>
		<category><![CDATA[Book review]]></category>
		<category><![CDATA[Content Creation]]></category>

		<guid isPermaLink="false">http://www.puredriven.com/?p=1331</guid>
		<description><![CDATA[The book “Launch” by Michael A. Stelzner should serve as required reading for anyone who wants to use content marketing successfully online.
Stelzner, founder of socialmediaexaminer.com – among the most popular social media blogs on the Internet with 80,000 daily e-mail subscribers – explains how exactly to build and attract an audience, starting with nothing.
I received two complimentary copies of his book – one to read and provide an honest review of here – the other to give away. If you want to win the free copy, attend the next Social Media Breakfast Twin Ports in Duluth, Minnesota on July 8.
First, [...]]]></description>
		<wfw:commentRss>http://www.puredriven.com/launch-michaelstelzner/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>What You Would Have Learned At The Minnesota Blogger Conference</title>
		<link>http://www.puredriven.com/minnesota-blogger-conference/</link>
		<comments>http://www.puredriven.com/minnesota-blogger-conference/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 00:51:51 +0000</pubDate>
		<dc:creator>Patrick</dc:creator>
				<category><![CDATA[Conference Recaps]]></category>

		<guid isPermaLink="false">http://www.puredriven.com/?p=1379</guid>
		<description><![CDATA[If you live in Minnesota and want to become a better business blogger, some of the most useful but perhaps least hype-filled places to learn are conferences in your own backyard. 
Earlier this month David Scott, Vice President of Business Development for PureDriven, and myself, Patrick Garmoe, Social Media Strategist for PureDriven, headed to Minneapolis for the second annual Minnesota Blogger Conference.
I’m passing on to you some best morsels that I learned.


Lee Odden of the Twin Cities-based Top Rank Marketing blog &#8211; one of the most popular online marketing blogs in the country – stressed the importance of focusing on [...]]]></description>
		<wfw:commentRss>http://www.puredriven.com/minnesota-blogger-conference/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t Whine When Google+ Business Pages Debut</title>
		<link>http://www.puredriven.com/dont-whine-when-google-business-pages-debut/</link>
		<comments>http://www.puredriven.com/dont-whine-when-google-business-pages-debut/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 17:30:50 +0000</pubDate>
		<dc:creator>Patrick</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.puredriven.com/?p=1266</guid>
		<description><![CDATA[I&#8217;ve been spending the last few weeks diving into what is sure to be the newest and best social media platform of 2011 – Google+ (AKA Google Plus)
I will eventually post a review of the tool itself, but will wait until the public at large is invited to join in. For now it&#8217;s a beta test only, and there is not an official option yet for businesses to use the tool. By the way, if you want an invitation to the service, connect with me at gplus.to/garmoe.
The new service takes the best aspects of Facebook and Twitter and builds something [...]]]></description>
		<wfw:commentRss>http://www.puredriven.com/dont-whine-when-google-business-pages-debut/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why you should converse online, even if the benefits seem ellusive</title>
		<link>http://www.puredriven.com/why-blog/</link>
		<comments>http://www.puredriven.com/why-blog/#comments</comments>
		<pubDate>Sat, 09 Jul 2011 13:38:05 +0000</pubDate>
		<dc:creator>Patrick</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.puredriven.com/?p=1311</guid>
		<description><![CDATA[So much news and hype surrounding social media is churned out daily, that at times I have found it feels great to just unplug for a while, step back, and think. By think, I mean reexamine why we do things in social media like publish a blog that seemingly is read by no one and understanding what “listening” online really involves, with an objective to do it well and derive a business benefit.

I figured I would pass you some of the answers to these most basic and critical questions, in case you have pondered some of these same concerns. If [...]]]></description>
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		<slash:comments>3</slash:comments>
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