I just wanted to share how easy it was for me to get a Facebook page for a new class I’m offering on not just page one of Google’s search results, but the top slot of page one of Google. It’s not as hard as you think, and it should always work, so long as a little thought is put into what you’re naming your Facebook page.
Archive for the ‘SEO’ Category
How to get on Page One of Google in 10 Minutes
Thursday, August 26th, 2010
Analytics and search engine optimization basics
Monday, August 2nd, 2010Big a welcome to those who attended our Search Engine Optimization and Analytics sessions at the Duluth Area Chamber of Commerce August 2. As promised, here are the notes on our class on getting started with analytics and search engine optimization. If anyone has any questions, feel free to contact me via e-mail. You can send a message to me via the link to your right, or on Twitter @Garmoe.
- 1. Google Analytics http://www.google.com/analytics/
- Http://www.googleanalytics.com is the service most companies use to track what they’re doing on the web
- You can see all sorts data that tells you:
- How many people are coming to your site
- How long your visitors remained on the site
- How many people visited just one page and left (bounce rate)
- How many pages overall were viewed
- What brought them to your site (referring sites):
- Was it that they typed in your url (www.)?
- Did they click on a link you had in your e-newsletter?
- Did they click on a link you posted on Facebook or Twitter, or from a YouTube video perhaps?
- To see demographic information on the types of individuals coming to your site, install http://www.quantcast.com/
- Not sure whether Google Analytics is installed correctly on your site? Do a free scan at: http://www.sitescanga.com/
Search Engine Optimization
- Pull up the back end of a website, to show the kinds of places
- If Google Analytics is the test, SEO is all the homework required to get to the test.
- Search Engine Optimization (SEO) is the art (not an exact science) of getting Google to like your site better, and then rank it higher.
- While there are hundreds of things you can do that help Google decide whether to rank your page higher, here are the basics every site owner should do.
- Simply write a lot. The more often you put something new on the blog, the more Google likes it. Which is why blogs are so powerful.
- A great site to learn how to get ranked higher through content creation, is http://www.copyblogger.com
- Come up with a list of keywords using tools like:
- https://adwords.google.com/select/KeywordToolExternal
- https://adwords.google.com/select/TrafficEstimatorSandbox
- To understand the basics of where to install keywords, visit: http://www.puredriven.com/organic-seo/
To learn more about the basics of SEO, visit http://www.seomoz.com
4 Simple Steps to Drive Traffic
Tuesday, December 15th, 2009This may come as a surprise, but some of the writers on the millions of blogs on the Internet at times can say things better than we can. Okay, perhaps that isn’t that big a surprise.
But today is definitely one of those days.
I wanted to pass along this post from conversationmarketing, that outlines four simple ideas any business owner can implement today, to help them get more hits on their website, or blog, or both.
It involves some very steps you can implement today, using search engine optimization and analytics, to help your site rate higher in Google.
Cheers,
Patrick @PureDriven
