Blogger Jeff Jarvis, of Buzz Machine, likes to say: “Do what you do best, and link to the rest.”
Because we haven’t done our own set of video tutorials yet on getting up and running on social media channels, I thought I would share this set of free videos from my friend Justin Lukasavige at Coach Radio.
How to manage all your online profiles in one spot.
How to monitor Twitter for local business.
2) The personal pages of Facebook are not found in Google search.
3) Fan pages are completely public, so anyone could see your fan page. He or she doesn’t need to already have a Facebook account.
4) Having a personal page seems better, because you can “friend” others. On a fan page, people must actively seek you out and become a “fan.” While some might consider it a detriment, this method means that those who will actually become a fan are more likely to be actual customers, not those who have accepted a friend request from your business out of politeness.
5) When sending an e-mail with a link announcing the new site, most customers will immediately join the new page. While it’s not ideal, moving people to the new site isn’t as big a problem as you might think.
6) The site’s administrator can send bulk messages out as a fan page administrator, rather than to just 20 at a time on a personal page.
7) You don’t have to approve each new person to join a fan page, as you do a personal page.
A fan page would be an easy and quick way to post daily or weekly events or specials.
9) Video testimonials could easily be shot and uploaded onto the fan page. So now that you’re convinced a fan page is what you need, here are five tips that can help you build relevant traffic for you business on a Facebook Fan Page.
At a Duluth Chamber of Commerce mixer last week, I overheard a four people discussing a recent letter they received from the Minnesota Department of Revenue. What caught my attention was a statement the person who received the letter made. “At the bottom, it had a notice saying ‘Follow us on Twitter,’” the attendee said, and the whole group broke out in laughter. “‘Why on earth would I ever want to follow them on Twitter?’”
Why indeed.
I completely understand why this made for a great joke among friends. Yet, there’s something deeper that I think many businesses don’t yet grasp about sites like Twitter, and even the Internet as a whole, when it comes to marketing.
While many people will find it silly to “follow” tweets from the Minnesota Department of Revenue, others – people like tax attorneys, accountants, and those who do their taxes themselves – might want to keep up on the latest changes in tax law, and hear about general hints and tricks that may help them during tax time. Twitter is an excellent, free way, to get that kind of data out. A quick glance at the Twitter stream from the Minnesota Department of Revenue reveals that they’re sending out Tweets of exactly that sort.
This brings up an important point that businesses need to grasp when it comes to the Internet as a whole – whether it’s search engine optimization – or social media sites like Twitter. It’s not about the total amount of friends you have on Facebook, the number of followers on Twitter, or the number of hits on your website. It’s instead all about whether those people are relevant to your business. So while the internal revenue service might like the notion of having one million followers on Twitter, they are far better off with 100 people who actually care about what they are saying. And your business likewise is far better off with 100 hits on your website from people actually interested in buying your product, than 1,000 hits from people who have no interest in buying what you have, but accidentally stumbled on your website, just because you paid someone to post your content in a lot of different places across the web. So keep that in mind. It’s not about the numbers. It’s about the relevant numbers.
